Tuesday, September 16, 2025
A CEO's Leadership Playbook with Allison Boersma
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| | | | About the Leader | | | Allison Boersma | President and CEO of Riddell and BRG Sports | Arranger® | Woo® | Adaptability® | Connectedness® | Communication® | | | | | | Allison Boersma is the president and chief executive officer of Riddell and BRG Sports. She brings extensive leadership experience in finance, operations and strategy, with prior roles at Kraft Foods and PwC. | | “Rules of the game have changed based on the data our helmets are collecting and providing.” | | | Boersma explains how Riddell's helmet technology has transformed the game of football. By collecting and analyzing millions of impact instances, her team not only advances helmet design but also provides data that help shape the very rules of the game. This depth of insight positions Riddell as a true thought leader in sports innovation, staying ahead of competitors through a relentless focus on data, safety and performance. | | | | | | | When describing the spirit of Riddell, Boersma emphasizes how winning and competitiveness fuel the company's culture and growth. She leans on her CliftonStrengths themes of Positivity and Individualization to inspire people differently, motivating the team to stay on top. It's not just about helmets — it's about sustaining a culture where the will to win drives innovation. | | | | | “I can look at something fairly complex and figure out how to bring the right resources together to make it happen.” | | | As CEO of Riddell, Boersma draws on her CliftonStrengths themes of Arranger and Adaptability to tackle complexity; mobilize resources; and lead a large, dynamic team. With a reputation as an operator, her thought leadership shines as she turns organizational challenges into opportunities for execution and growth. | | | | | Leading With Strengths is available wherever you get your podcasts. | | | | | Explore More Interviews |  | | Chrissy Taylor
President and CEO of Enterprise Mobility | | Watch Now → | | | | | | | | | |
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