#SEOSLY SEO Newsletter

Hello there! It's Olga Zarr from SEOSLY.

Follow me on LinkedIn where I will soon share more free SEO stuff!

This is a shorter episode with two new resources and, as always, an invitation to try Cora, the SEO tool that changed my SEO game and whose author (Ted Kubaitis) offers unlimited training!😱

Google's Site Reputation Abuse Policy

Google has introduced the Site Reputation Abuse policy to combat the practice of hosting third-party content primarily to manipulate search rankings, also known as parasite SEO.

What is Site Reputation Abuse?

Hosting third-party content (e.g., coupon pages, sponsored content, low-quality affiliate pages) unrelated to your site's main theme, provides little value to users, and is designed to exploit your site's authority to manipulate rankings.

The Site Reputation Abuse policy is not related to linking practices. It's about the content and how it's used to manipulate rankings.

How is Google taking action?

Manual penalties began rolling out on May 6, 2023
Many big-name publishers have been hit (CNN, USA Today, LA Times, etc.)
Entire subdomains and directories have been deindexed
Algorithmic demotions are coming in the future

How can you protect your website?

Audit your site for potential Site Reputation Abuse
Remove or noindex offending content immediately
Implement strict content guidelines for third-party content

I have put all the important information about the Site Reputation Abuse policy in this blog post on SEOSLY.

SEO Consultants Are Not Employees (SEO Cash Flow)

A new episode of the SEO Cash Flow with Myriam Jessier has been published.

This is a really fun episode in which we share our experiences and strategies for navigating client relationships while maintaining independence as SEO consultants.

We discuss setting boundaries, asserting your value, and avoiding the "employee trap."

>> Watch SEO Cash Flow NOW <<

Interview with Martin Split from Google

It looks like people are really enjoying the guide and the interview.

In this interview, I ask Martin Splitt from Google the most pressing JavaScript SEO questions.

Martin sheds light on Googlebot's behavior, the importance of server-side rendering, and how to identify and fix JavaScript SEO issues. Watch now to level up your JavaScript SEO knowledge!

>> Watch my interview with Martin Splitt <<

>> Read my JavaScript SEO guide (10K words) <<

My Slides & Clips from SEO Mastery Summit 2024 [free]

I discussed SEO audits and shared my experience and best practices based on 150+ in-depth SEO analyses I've performed over the years. The slides are free to download.

>> Download my slides <<

You can also watch the clip from my talk, in which I explain an in-depth SEO audit and why I recommend this approach so much.

>> Watch the clip <<

And here is the clip where I discuss Google Search Console as your ultimate tool for SEO audits.

>> Watch the clip <<

🎁 2 FREE templates for SEO coming soon

Thank you for your patience.

1) The long-awaited audit template for Google Helpful Content/Quality will be available for my newsletter subscribers later this month (I had to run the final updates).

2) In addition, there will also be a very handy and simple Google Data Studio dashboard for Core Web Vitals tracking (field data, lab data, mobile, desktop).

👇 This section pays my bills and lets me share my SEO knowledge with you for free. The tools are endorse here are truly the tools I love and use every day in my SEO work.

Cora Pro SEO Software 25% OFF

Cora SEO Software has been an absolute game-changer for me. This tool measures thousands of factors and tells you exactly which ones appear to influence rankings and how much you need of each to compete with higher ranking competitors.

You don't need to believe what I'm saying. Just try for yourself! I have a special lifetime deal 25% OFF (and free unlimited training) for my newsletter subscribers.