How This Gender-Defying Clothing Company is Tailoring its Operations

By rahmat hidayat

Wednesday, November 17, 2021

When Kelly and Laura Moffat were looking for clothes for their wedding, they were faced with a mutual frustration for the options. The styles in the women's section didn't feel right and menswear options didn't fit right. The shopping experience inspired Kelly and Laura to launch Kirrin Finch, a gender-defying fashion label that's focused on using sustainable and natural fabrics. In this episode of Shopify Masters, we chat with Kelly and Laura about becoming accidental designers and how working through the pandemic challenged them to grow in new ways.

 

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Try Shopify free for 14 days November 16 Today in entrepreneurship Education and inspiration for those who dare to be independent How This Gender-Defying Clothing Company is Tailoring its Operations When Kelly and Laura Moffat were looking for clothes for their wedding, they were faced with a mutual frustration for the options. The styles in the women's section didn't feel rig... Read more Read more Psychological Pricing: What Your Prices Really Say to Customers Pricing can be used as a marketing strategy or as a way to increase perceptions of quality. It's so much more than a simple calculation—pricing, especially the practice of psycholo... Read more Read more The Secret To Building a Profitable Sales Funnel With Ecommerce Expert, Ezra Firestone Moving people from prospect to paying customer can be tough. This guide shows you how to use a sales funnel like a pro and secure more conversions in your online store. Read more Read more Level Up Your Stream: How to Make Merch for Twitch Selling merch is a smart move that Twitch streamers shouldn't be neglecting as a source of revenue. We walk you through how to design merch and how to start selling it—with real ex... Read more Read more Creators in Control: How YouTubers Can Make Money With Merch There's a reason every big YouTube creator seems to have a product line. Selling merchandise and other products is an excellent way to diversify your revenue and maintain control o... Read more Read more 101 Entrepreneur Quotes from the Most Successful Business Owners Whether you're looking for insight, advice, or just an understanding of how successful business owners confront challenges⁠—here are our favorite quotes from the world's most succe... Read more Read more How Bushbalm Grew From a $900 Side Hustle Into an 8-Figure Business Bushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify's first-ever miniseries, David Gaylor... Read more Read more Continue exploring on Shopify ■ Marketing on Pinterest Means Rethinking the Old Playbook for Social Media ■ Get Inspired: 200+ Motivational Quotes To Encourage Your Success ■ How Paypal Fees Work with Shopify Payments ■ 10 Free Google Chrome Extensions Every Entrepreneur Should Install   Shopify empowers independent business owners everywhere Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.   Start Free Trial Anyone, anywhere, can start a business FOLLOW US © Shopify, 151 O'Connor Street, Ground floor, Ottawa ON, K2P 2L8 UNSUBSCRIBE  |  MANAGE PREFERENCES Shopify.MailID:1-1.6193dba3.9725440.ed6ec683b9c868494caa2f9154574108

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