Hi there,
We recently stumbled upon an insightful article titled "The EVE Framework of Content-Led Link Building" by Animalz, which offers a fresh approach to the art of link building using content.
The crux of the article is the EVE framework, a concept introduced to understand the motives behind why people link to specific content. The acronym EVE stands for Education, Validation, and Empowerment, representing the primary reason why people choose to link to a particular piece of content.
Education refers to providing valuable, enlightening content that enables the reader to learn something new. The excess information available online creates more noise than transferring knowledge. Articles in the form of original studies, data analysis, definitive guides, statistics pages, listicles, or infographics can offer unique information that people will happily link to.
Validation refers to content that supports or challenges a reader's opinions or preferences. Thought leadership pieces, awards, and rankings can validate people's views, encouraging them to share or link to your content. This concept suggests that strong opinions, whether supported or rebuked, are likely to garner backlinks.
Empowerment, the third pillar of the EVE framework is various content assets that help readers to save time and solve problems. Articles such as detailed templates, online calculators, and guides that empower people get more linkbacks as a result.
The EVE framework reminds us that successful link-building strategies go beyond merely chasing the latest tactics; they focus on understanding the core motivations of your audience. By creating content that educates, validates, and empowers, businesses can generate backlinks organically and sustainably.
The full article is worth a read for anyone interested in content marketing and SEO. We'll continue our exploration of this concept in future newsletters, particularly looking at how the empowerment aspect of the EVE framework can contribute to link-building efforts.
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Link Building is Worthless. Do This Instead.
Until next week, stay informed and curious!
Cheers!
Aditya
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