Your Commerce Matters Newsletter Is Here – October Edition

By rahmat hidayat

Saturday, October 31, 2026

BUSINESS TIPS

Commerce Matters

Newsletter

Hello ,

October is when peak season planning stops being theoretical. With Black Friday and Cyber Monday stretching well beyond a single weekend, the companies that perform best are the ones that lock in their acquisition, retention, and operational plans before the rush begins. This edition is designed to help you make those calls with confidence.

In the Spotlight, our BFCM roundtable brings together eCommerce voices sharing exactly how they are preparing for 2026. On the blog, we look at what a merchant of record really means for gaming revenue and for software teams selling globally into 2027. You will also find new Product Labs updates, including add-ons, a new way to sell extras such as additional seats or premium features on top of an existing subscription and grow revenue from customers you already have.

Whether you are fine-tuning your holiday plan or shaping next year’s strategy, there is plenty here to put to work right away.

Happy selling!

In the Spotlight

The Peak Season Roundtable: What Leaders Are Planning for 2026 BFCM

Black Friday & Cyber Monday has grown well beyond a single weekend, and the brands that win it are the ones that plan months ahead. Watch our recent webinar, where Vinny O'Brien, eCommerce Consultant at Vinny&Co., and Jenny Izaguirre, Founder of Carrusel Digital, share how they are approaching acquisition costs, retention, and operational readiness this year, with Nataliya Shadykulova, Head of New Business, EMEA, at 2Checkout hosting the conversation.

You will come away with practical strategies, lessons from past peak seasons, and a clearer view of what to expect from BFCM 2026.

Watch now

On the Blog this Month

Merchant of Record for Gaming: What It Costs, Who Owns the Data, and How to Choose

Leaving the app store is the easy part. The harder questions are what you actually keep on each sale and who owns the player relationship afterward. Learn how a merchant of record works for gaming, how to calculate your real effective rate, and what to ask providers before you sign.

Selling Software Globally in 2027: How a Merchant of Record Speeds Up Expansion
Launching software is the easy part. Turning global demand into global revenue is where the real work begins, from local tax rules to regional payment preferences. Discover why a merchant of record is becoming a structural advantage heading into 2027 and how to tell if it fits your stack.
Continue reading

Chargebacks and How to Keep Them Under Control

Chargebacks often cost more than the sale itself, from fees and lost revenue to the time spent on disputes and the risk of card-network scrutiny. Learn what triggers them, how the dispute process unfolds, and the transparency and support practices that keep customers from going to their bank in the first place.

Recommended Picks

Agentic Commerce Is Still Hype Ahead of Reality

Agentic commerce is generating plenty of headlines, but the infrastructure is still in its early days. This article explains why established payments players hold the edge in bringing it to scale, and why merchants should focus first on how customers discover their products, not on payments.

PaymentsJournal.com

11 Essential UX Metrics to Improve User Experience

Great UX shows up in your numbers, but only if you track the right ones. This guide separates behavioral from attitudinal metrics and covers eleven worth monitoring, from conversion rate and loading time to CES and NPS, plus how to set goals and tie UX changes to business results.

SurveyMonkey.com

How to Plan a Successful Black Friday Marketing Strategy in 2026

Black Friday success comes from one connected plan, not a pile of separate promotions. This guide walks through setting goals, choosing an offer, building a timeline, and picking channels, then adds 15 tactics and the metrics that show whether your campaign paid off.

Hostinger.com

2Checkout Product Labs

Add-ons

You can now sell optional extras on top of a subscription, such as extra seats or premium features. Shoppers add them to an existing subscription and manage them in MyAccount. Recurring add-ons become part of the subscription's billing and renew with it, so there's no separate checkout. Offer more ways to grow revenue from your existing subscribers.

Download Insurance Service, Now on ConvertPlus

Download Insurance is now live on ConvertPlus! Offer customers extended access to their downloads at checkout. It's better for them, easier on your support team, and a new revenue opportunity for you.

Offer a Free Trial and Sell the Rest of Your Products in One Checkout

Try now, pay later, and buy the rest today. With ConvertPlus, you can now combine a trial product and regular products in a single checkout link. One cart, one checkout, a smoother path to purchase.