Gain insights into customer behaviors before and after they click your ad

Thursday, September 3, 2026

Tools, insights, webinars, and strategies to help prepare for a successful holiday season | View as a web page

Microsoft Advertising Insider

Hi there,

It can be easy to think of Microsoft Clarity as just an SEO or AI visibility tool, but there’s real opportunity for paid media professionals as well.

Clarity is a free behavioral analytics platform that helps you understand how people experience your website through session recordings, heatmaps, and AI-powered insights. Discover what's working, uncover friction points, and make more confident decisions to improve user experiences and business outcomes.

For brands, marketers, or advertisers, that means understanding what’s happening before and after the click, uncovering landing page issues that may impact performance, and using grounding queries as a new signal into how AI systems understand your brand.

See how your brand shows up >

Our top picks for you

New insights: How Clarity can help with AI Visibility

Many advertisers don't think of Microsoft Clarity as an advertising tool. Here's why you should: Microsoft Clarity can help marketers understand AI visibility, uncover new optimization opportunities, improve landing page performance, and drive better campaign outcomes.

Understand how AI systems cite your brand >

New playbook: Prepare for the Age of AI Shopping

AI is already the fastest-growing retail channel for brands. Our new playbook, "Prepare for the Age of AI Shopping," will help you prepare for the era of agentic commerce. Explore practical tips and tricks on how to get discovered, recommended, and chosen—especially ahead of this year's holiday shopping season.

Get the playbook >

Upcoming webcast: Learn how to reach holiday shoppers earlier live

Join Microsoft Advertising's holiday webcast on September 15 to learn practical strategies for reaching holiday shoppers, optimizing your advertising efforts, and making every marketing dollar work harder. We'll share actionable insights to help advertisers and agencies create effective campaigns, attract new customers, and maximize holiday performance.