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About the Leader

Penny Pennington

Managing Partner of Edward Jones

INTELLECTION_® | FUTURISTIC_® | INPUT_® | LEARNER_® | BELIEF_®

Penny Pennington is the managing partner of Edward Jones, a leading financial services company dedicated to helping its 9 million clients with $2.2 trillion in assets under care. Under her leadership, the firm’s 55,000 associates, including more than 20,000 financial advisors throughout the U.S. and Canada, help clients achieve what matters most to them financially.

“It wasn't a cliff that I had jumped off. It was a place from which I could soar.”

When Pennington left a successful 14-year banking career to become a financial advisor — a move that looked like a step backward to everyone around her — she was following something deeper than ambition. Her Futuristic theme had already shown her where she was going. The title and the prestige weren't the destination; the people were.

“Advice is our business, trust is our currency and financial fulfillment is the outcome that we are seeking.”

Pennington didn't build Edward Jones into a firm serving 9 million families by optimizing portfolios. She did it by understanding that money is never just money. Her Belief theme anchors a larger purpose, one that sees clients not as walking wallets, but as whole human beings with fears, hopes and generational stakes.

“Hope without a plan is just an idle dream.”

Big vision and rigorous accountability aren't at odds for Pennington. They're inseparable. She shares how her Belief and Futuristic help inspire hope for the 55,000 employees at Edward Jones.