Wednesday, December 3, 2025
Hear from Joe Thornton, CEO of Scooter's Coffee
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| | | | About the Leader | | | Joe Thornton | CEO of Scooter's Coffee | Belief® | Strategic® | Developer® | Individualization® | Responsibility® | | | | | | Joe Thornton is CEO of Scooter's Coffee, a fast-growing coffee drive-thru business based in Omaha, Nebraska. He previously served as president of Scooter's and has over 40 years of experience in operations, HR and strategic leadership. | | “The No. 1 responsibility of a leader is to inspire people.” | | | Great leaders know the power of making people feel something. Thornton keeps it daily and personal, using simple check-ins and consistent messages to turn belief into momentum. | | | | | “I want us to build process without building bureaucracy.” | | | As Scooter's grows, Thornton focuses his executive team on progress without red tape. He's chosen open forums over formal advisory councils to build trust, ensure owners' voices are heard and make decisions quickly with purpose. | | | | | “Strategy is where you play and how you win.” | | | Thornton anchors growth in disciplined choices. His focus for Scooter's is clear: Tell the brand story, evolve the menu and elevate the customer experience so teams know what to pursue and what to pause. | | | | | Leading With Strengths is available wherever you get your podcasts. | | | | | Explore More Interviews |  | | Timothy Shriver
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