Tuesday, December 2, 2025
Plus: Homeownership, Small and Big Business, Cancer Diagnoses, Gallup Vault
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| The voice of the world in numbers | | | Dec. 2, 2025 | | | Welcome to Front Page, Gallup's indispensable intelligence distilled into five charts that give leaders the insights they need to make their most important decisions. | | | 1. Capitalism Stumbles With Young Adults | | | | The Data: Just over half of Americans (54%) view capitalism positively, down six percentage points since 2021 and below the near-60% level recorded most years since 2010. Young adults, the most supportive of capitalism at the start of the trend in 2010, have been the least supportive age group since 2018. Partisan Differences: Since 2021, Democrats' and independents' positive views of capitalism have declined eight points to 42% and 51%, respectively, while Republicans' have remained steady at just over 70%. Read More | | | 2. Starter Home Nonstarter | | | | The Data: Forty-eight percent of 18- to 34-year-olds in the U.S., up from 32% in 2018, say they don't own a home or expect to buy one within the next five years. The percentage who do expect to buy within five years has dropped from 34% to 22%, while the percentage who own their home remains steady, near 30%. Homeownership aspirations among older adults, most of whom already own, have been relatively steady. Affordability Barriers: The share of renters citing cost-related reasons for not buying — including not being able to afford a home or lacking funds for a down payment — has risen to 68%, up from 45% in 2013. Fewer cite lifestyle preferences as their primary reason for not buying. More on Housing | | | 3. World Apart: Small and Big Business | | | | The Data: Americans' declining support for capitalism aligns more with negative views of “big business” than with positive views of small business. Confidence Gap: This year, in addition to 95% of Americans saying they have a positive image of small business, 70% express a great deal or quite a lot of confidence in small business, ahead of the military (62%) and science (61%). No other institution garners majority-level confidence. Less than half trust the police or higher education. Latest on Institutions | | | | | |
From the West Health-Gallup Center on Healthcare | Iowa, Virginia Score Big on Cost, Quality, Access | | | | The Data: The West Health-Gallup Center on Healthcare's new study, State of the States 2025: Insights on Healthcare in America, ranks all 50 U.S. states and the District of Columbia (D.C.) based on Americans' self-reported experiences with healthcare in their communities. In addition to overall rankings, states were evaluated separately on key dimensions of the healthcare experience, including cost, quality and access. Massachusetts, Iowa and Virginia rank in the top 10 for all three aspects. State Differences: Others, including Nebraska (No. 1 in access) and Pennsylvania (No. 7 in cost, No. 4 in quality) excel in specific areas but lag in others. Meanwhile, Alaska, Arkansas and Texas score relatively low in all areas. Explore State Rankings | | | | | |
4. Cancer Touches More U.S. Lives | | | | The Data: The percentage of U.S. adults who report ever being diagnosed with cancer has reached 9.7% in 2024-2025. This is up by nearly a full percentage point since 2022-2023 and from 7.0% at the start of the trend in 2008-2009. The Trend: Reported lifetime cancer diagnoses held just above 7% through the mid-2010s before beginning a steep rise. The increase over the past decade likely reflects a combination of earlier detection, medical advancements in cancer treatment, and an aging population — trends that may increase demand for long-term treatment and survivorship care. Full Story | | | 5. 1937: Radio Beat Print | | | | The Data: In 1937, when asked to choose between the radio and newspaper, 57% of Americans said they would prefer to keep their radio. Radio's Moment: In 1937, radio was in its "Golden Age" in the U.S., establishing itself as a core medium for both news and entertainment. Jack Benny's show, which moved to NBC in late 1936, became the top-rated program of the season. On May 6, 1937, reporter Herb Morrison delivered one of the earliest recorded live news reports during the Hindenburg disaster for WLS in Chicago — a pivotal moment that demonstrated radio's expanding role in near real-time journalism. More Gallup Vaults | | | | | |
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