Your November Insider: AI search, holiday tactics, and Gen Z insights

Saturday, November 22, 2025

See the latest insights and strategies from Microsoft Advertising | View as webpage

November 2025

Microsoft Advertising Insider

Hi there,

AI is reshaping how people find and consume information. Visibility in search now goes beyond rankings and relies on being chosen.

With AI referrals to top sites up 357% YoY and Bing‑powered experiences handling billions of queries, the best chance to be chosen starts with titles, headings, schema, and snippable phrasing.

Find out more in our latest blog post, where we show how clarity, structure, and recency help AI assistants lift your content into answers.

See how to optimize my content >

Our top picks for you

Webinar: Optimizing content for inclusion in the AI era

Learn how large language models shape AI‑generated answers and what it means for your discoverability, optimization, and content freshness. Krishna Madhavan from Microsoft Bing unpacks how to structure titles, headings, Q&A, and schema so AI systems can prioritize your content in answers. You'll get practical steps you can apply to your site immediately.

Get my LLM optimization tips ❯

Webinar: Expert tactics to boost your holiday campaign performance

It's time to prioritize the right strategies and unlock more opportunities as you scale for the holiday season. If you missed our Microsoft Advertising Connect Live session, this recording is packed with actionable techniques to improve setup, creative, and bidding, along with tips for audience signals, UET, and conversions.

Hear directly from product experts ❯

Insights: What marketers need to know about Gen Z

Gen Z is reshaping digital shopping. According to our latest research, 68% of Gen Z shopped online within the past week, and 63% purchased a product recommended by an influencer in the last three months. This generation values quality, reliability, and affordability—and quickly embraces new tech like generative AI for product discovery. See how your brand can connect and convert with this influential audience.