Your Commerce Matters Newsletter is Here - November Edition

By rahmat hidayat

Saturday, November 29, 2025

Commerce Matters

BUSINESS TIPS

Commerce Matters

Newsletter

Hello ,

As we enter the final stretch of the holiday season, eCommerce businesses are gearing up for the last – and often biggest – revenue push of the year. With 2026 planning already underway, now is the perfect moment to sharpen your strategies, optimize conversions, and make sure every part of your funnel is ready for increased traffic and higher customer expectations.

In this month's edition, we're bringing you the insights and tools to help you finish the year strong. Explore the rising importance of ACV in SaaS, get up to speed on the latest developments in App Store payment reforms, and uncover new ways to recover lost revenue with 2Checkout Lead Management. You'll also find curated marketing resources, product updates, and expert-led content to support both your holiday execution and your long-term growth plans for 2026.

Happy selling!

In the Spotlight

2Checkout Wins Best Online Payments Solution Merchant at the 2025 Payments Awards

We are proud to announce that 2Checkout received the 2025 Payments Award for Best Online Payments Solution Merchant! The award reflects 2Checkout's commitment to empowering merchants with secure, flexible, and innovative online payment solutions.

The Payments Awards, organized by Retail Systems and FStech, are one of the most established events in the EMEA payments industry.

Learn more

On the Blog this Month

Annual Contract Value in SaaS: What It Is and Why It Matters

ACV is reshaping how SaaS companies sell, and how they grow. Will your pricing and sales strategy be ready as annual contracts become the new standard for predictable revenue? Discover what's changing and how to make ACV work for your SaaS business!

Apple's App Store Reforms Challenged: Implications for Developers

A U.S. judge ruled Apple violated its App Store reform order – its limits on external payments are too restrictive. This opens new doors for developers: more revenue control, flexible pricing, and better checkout options with alternative payment systems.

Recover Lost Sales with 2Checkout Lead Management

Ever wonder how many potential customers abandon their carts before checkout? Up to 80% of online shoppers do, but those aren't lost sales. With 2Checkout Lead Management, you can recover unfinished payments, re-engage shoppers, and boost your revenue effortlessly.

Recommended Picks

Mobile and BNPL Poised to Drive a Strong Holiday Shopping Season

This holiday season will be all about mobile and Buy Now, Pay Later. Mobile sales are expected to soar past $140B, while BNPL keeps driving growth for online retailers. Is your checkout ready for the surge? See what's driving this year's shopping trends.

PaymentsJournal.com

5 Ways to Counter Fraud During Peak Online Shopping Season

Fraud risk skyrockets when shopping surges – protecting your eCommerce business matters even more. Discover five practical ways to strengthen fraud defenses during your busiest season: from stronger identity checks to smart payment gateways and AI-powered detection.

Entrepreneur.com

How to Turn Free Users into Paying Customers with a Strategic Omnichannel Communication

Free users don't always convert, but the right experience can change that. Using omnichannel strategies like personalized onboarding, in-app messages, and timely follow-ups helps turn free users into paying customers. Find out how to maximize your freemium funnel.

UserPilot.com

2Checkout Product Labs

API Upgrade Orders with Shopper in Session

You can now accept upgrade orders via API using any payment method supported by the 2Checkout API, with the shopper actively in session to complete the payment. This removes the previous limitation of API upgrades being possible only with saved payment data, giving you more flexibility and improving the shopper experience.

Promo for the Inline Cart

Looking for a lighter checkout? The Inline Cart pops from your website in an iframe where shoppers add their billing and payment information to place lightning-fast orders. From the comfort of your website, you never need to be redirected to a separate page. Give it a try from your merchant administration portal.

Manual Renewal in the Inline Cart

Shoppers can manually renew their subscriptions from your merchant portal/account, using Inline Cart pop-ups for a fast, intuitive renewal experience without cart redirects.

Multiple Renewals in a Single Order via API

Two or more subscriptions can now be renewed in a single API call. The subscriptions don't need to share the same expiration date. Vendors can enable their shoppers to choose to renew them as they are or align their end dates by prorating one subscription's renewal price to reflect a shorter billing cycle. This enhancement gives vendors full flexibility to design and implement custom manual-renewal flows directly in their portals.