Explore the new search advertising landscape

Thursday, July 24, 2025

See how one customer drove a 30% increase in return on ad spend using Copilot and much more in this month's Microsoft Advertising Insider. | View as webpage

July 2025

Microsoft Advertising Insider

Hi there,

The evolution of advertising is in full swing. This month, we're spotlighting how generative AI is reshaping search adverting as we know it, including an on-demand webinar with Microsoft Advertising experts on the topic. Plus, see how one customer boosted their return on ad spend (ROAS) by 30%.

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Our top picks for you

Playbook: The new search advertising landscape

As generative AI collapses the traditional path to purchase—making search more conversational, multimodal, and personalized—your old playbook is becoming obsolete. You'll find fresh data, strategic frameworks, and real-world examples to help future-proof your performance marketing approach in this new AI-driven search landscape.

Get the playbook ❯

On-demand webinar: How to win when AI is changing everything

Join Microsoft Advertising's experts on-demand to discuss the search industry's seismic shift from static keyword queries to dynamic, AI-powered experiences. In this session, we'll explore how generative AI is transforming the way people search, decide, and act—and what that means for performance marketing.

Register for free ❯

Customer Story: St John Ambulance

See how Ads Studio and Copilot in Microsoft Advertising Platform helped St John Ambulance elevate their creative assets by effortlessly making custom backgrounds to fit their brand and campaign needs. Copilot not only saved them time, but also helped them increase ROAS by 30%, clicks by over 50%, and more.