Your Commerce Matters Newsletter is Here – April Edition

By rahmat hidayat

Wednesday, April 30, 2025

Commerce Matters

BUSINESS TIPS

Commerce Matters

Newsletter

Hello ,

We're excited to kick off this month with some important updates and insights to help you stay ahead in the evolving world of eCommerce. We're thrilled to announce CommerceNow 2025, the must-attend virtual event for eCommerce professionals. Mark your calendars for June 18-19 and join us for two days of expert-led sessions and strategies that will amplify the way you sell online. Make sure to grab your FREE virtual pass today.

In this edition, we'll also dive into how pausing subscriptions, rather than canceling them, can boost retention and customer loyalty, offering you a smarter approach to managing churn. Additionally, we've got the latest 2Checkout CRO Benchmark Report, packed with insights on global eCommerce trends and conversion rates, helping you make data-driven decisions to optimize your sales strategies.

We hope you find these resources valuable as you continue to scale your online business.

Happy selling!

In the Spotlight

Commerce Now 2025

We're excited to announce CommerceNow 2025—the 9th edition of our flagship virtual event happening on June 18–19! Tailored for eCommerce professionals, marketers, and business owners, this year's edition brings together 14+ expert speakers and two full days of inspiring sessions designed to help you Amplify the Way You Sell Online!

On the Blog this Month

PSD3 Explained: The Future of Open Banking & Payment Services

The financial landscape is shifting fast, and PSD3 is at the heart of this transformation. Whether you're a business owner, fintech professional, or simply interested in the future of payment services, understanding PSD3 is essential for staying ahead of the curve.

Pause, Don't Cancel: How Subscription Pausing Boosts Retention

When customers hit a rough patch, they might consider canceling, but what if they could just take a break instead? Learn how offering the option to pause subscriptions not only helps reduce churn but also boosts customer retention and protects your revenue.

Why Your Payment Retries Fail (And How to Make Them Work Smarter)

Failed payment retries can hurt your revenue and damage customer trust, especially for businesses relying on recurring payments like SaaS, streaming, and eCommerce. Discover how to optimize retries and keep your transactions running smoothly.

Recommended Picks

Mobile Wallets and Virtual Cards - B2B Payments Digital

As the next generation of decision-makers enters the scene, B2B firms must evolve their payment processes to meet the digital expectations of today's market. Mobile wallets and virtual cards are leading the way in streamlining and modernizing B2B payments. Is your business ready to make the switch?

Pymnts.com

Rethink Your Email Sunset Policy

Ready to optimize your email strategy? Experienced marketers know that an unengaged email list can hurt deliverability and skew campaign data. But crafting an effective sunset policy that aligns with your brand's funnel is often overlooked.

Practicalecommerce.com

7 Reasons Your Conversion Metrics Look Great, But Your Sales Don't

It's easy to get excited about soaring click-through rates and lower cost-per-click, but the real question is: Are those clicks turning into paying customers? If your sales aren't reflecting your metrics, it's time to dig deeper.

Martech.com

Verifone Labs

Customer Data Updates

After a manual renewal or upgrade flow, any updates made by the shopper during the order process will now automatically update the customer details and/or end user details. This behavior also applies to API-triggered renewals/upgrades, ensuring consistency across platforms. The next automatic renewal will use the updated information. This new enhancement will reduce manual update efforts and help keep license and customer data up to date and in sync.

Tax-Exempt Orders

B2B US shoppers can now place tax-exempt orders through ConvertPlus shopping carts. This way vendors get more orders from B2B shoppers, with less friction and they increase B2B customer satisfaction by meeting specific target need.