By rahmat hidayat

Thursday, January 30, 2025


Plus, looking for a tool to implement marketing emails? Here's our recommendations. Plus, all the latest updates.	View in browser

Hey MailerSenders,

Your monthly installment of MailerSend updates, announcements, and useful content is here. Here's what we've got for you in January 👇

Make your email system more efficient with bulk sending
The latest MailerSend updates
Need an email marketing tool? Here are our 7 recommendations

How and why you should use bulk sending for transactional emails

Some types of transactional emails are less urgent than others, and can even improve the user experience if they are sent at a later time or date.

This is where bulk email sending comes in. And even better? Implementing bulk email sending can help optimize your system by putting less strain on mail servers and preserving your API quota.

Check out our article on bulk email to learn more about:

When you should use bulk emailing
MailerSend's bulk email endpoint and how to use it
Best practices for bulk transactional email sending

Find out more

Latest updates 💫

In addition to oiling the cogs behind the scenes, these are the latest MailerSend updates since our last newsletter:

Easy-to-manage API keys: You can now add an expiration date to any new API tokens that you create, adding an extra layer of security to your account. You'll also find it easier to identify keys
Tags allowed in personalization: Support has been added for line breaks <br> and embedded images <img> in personalization

7 top tools for sending marketing emails

MailerSend colleague looking at his laptop

Transactional email is great and all, but a lot of organizations also need email marketing.

With our experience in email delivery and a bit of research and testing, we've put together a selection of our top email marketing platforms for 2025.

So if getting started with a new email marketing tool is at the top of your new year's resolutions, get a headstart with this guide. Not only will you find our 7 recommendations, but you'll also find tips on how to choose the right tool for your needs.