Who You Need to Be to Be a Powerful SEO
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| | You've been selected! This is a series of exclusive, actionable SEO tips pulled straight from my SEO Audit Mastery course for a select few subscribers, absolutely for free. Available only during the Black Friday season. |
Hi,
SEO is about solving problems, analyzing data, and finding opportunities to improve. It's a mix of creativity and strategy, with every day presenting new challenges.
I've included a free video from my SEO Audit Mastery course in this email.
The course has just been restructured, with a revised syllabus and better-protected materials to provide more value. You can find all the updated details on the course page (click).
Free video for you. ↓
Here I list those key skills you should have. ↓
Being a Detective
At its core, being an SEO is like being a detective. You investigate why a site isn't ranking, look for patterns others miss, and dig deep to uncover solutions. Every site has unique challenges, and your ability to connect the dots can make a big difference.
Take traffic drops, for instance. Most often, clients approach SEOs after experiencing a sudden dip in traffic. The causes can range from technical issues and algorithm updates to failed migrations. Your job is to methodically review what changed, what went wrong, and how to recover.
For example:
- During a migration, missing redirects can devastate rankings. But, if a site has zero visibility and poorly optimized URLs, spending hours redirecting thin pages might not make sense. Instead, starting fresh with a clean structure can be more effective.
Your curiosity and analytical mindset will determine how well you succeed in identifying these issues.
Problem-Solving in SEO
SEO is rarely straightforward. Every decision requires context and understanding. A technical challenge on one site might require immediate action, while a similar issue elsewhere might be insignificant.
For example:
- Interpreting Metrics → A drop in average position in Google Search Console isn't always bad. It might mean your site is ranking for more keywords, and impressions are growing. The downward trend in one metric could mask an upward trend in another.
- Content Choices → Not all content is worth saving. Knowing when to cut underperforming pages and focus on quality is critical.
Your job is not just to fix issues but to decide which problems are worth addressing. Prioritization is key.
Data Analysis and Trend Interpretation
SEO success often hinges on how well you interpret trends. Google's algorithms don't stay the same, and what worked yesterday might not work today. This means regularly reviewing data and adjusting strategies.
Some examples:
- Broad vs. Specific Rankings → A site might see its rankings spread across a wider set of keywords. This is an opportunity, not a problem—it signals that your site is expanding its reach.
- Competitor Moves → Competitors don't stand still. Regular audits of their strategies—looking at content, backlinks, and technical improvements—help you adapt faster and maintain an edge.
Quick Wins vs. Long-Term SEO Strategies
Not all SEO efforts yield immediate results, but identifying quick wins alongside long-term strategies is essential:
- Quick Wins → An initial SEO check can reveal glaring issues, like poorly optimized titles or broken internal links, which can be fixed in days to boost rankings.
- Long-Term Gains → Full site audits and strategic plans, on the other hand, set the foundation for sustained growth.
How Tools and Resources Can Help
Efficient SEOs use tools to streamline their work and uncover deeper insights.
For example, a Custom GPT SEO Writer can automate content creation tailored to your brand, ensuring it's optimized for search engines without constant manual input. This saves time and creates consistency across all content.
Building a Strategic SEO Foundation
If you're serious about improving your SEO strategy, start by ensuring your site has a solid foundation:
- Audit First → A comprehensive audit examines lots of SEO factors, from technical issues to content quality. This gives you a clear roadmap for improvements.
- Plan for the Long Term → Monthly SEO services focus on gradual, consistent growth. Regular optimizations and strategy updates ensure your site stays competitive.
- Learn Continuously → The field of SEO evolves quickly. Consider formal training, like my SEO Audit Mastery course, to build expertise in conducting high-value audits.
SEO isn't about finding shortcuts—it's about understanding what your site needs and implementing tailored solutions.
A systematic and holistic approach is what works best. Always.
This is just a snapshot of the principles covered in the SEO Audit Mastery course.
To your SEO success,
P.S. For select subscribers like you, I have a super Black Friday deal for SEO Audit Mastery. You'll get the entire course for just $777 (84% OFF) instead of the official Black Friday price of $999 and the regular value of $5000.
Of course, you don't need to buy the course to keep enjoying these tips and insights —they're my gift to you for free!
| | Hi! I'm Gerard. I'm Olga's trusty SEO pigeon and QA expert. It's Black Friday season, which means my mom/spouse, Olga, is sending out more emails than usual—but don't worry, the flurry will settle once the season is over. From my cozy nest on the shelf (where I'm keeping my AirPods eggs warm), I see how tirelessly she's working to deliver as much value as possible. |
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