What's new at Primis?

Thursday, September 26, 2024

Hi there,

It's been an exciting quarter so far and we are just getting started! Check out our latest articles, insights, and events!

How dynamic take rates are reshaping ad tech

Dynamic bidding is causing seismic shifts in the ad tech ecosystem, impacting revenue for publishers, brands, and DSPs alike. Learn why this approach could fundamentally alter how the industry operates - and why it's crucial for you to understand its long-term effects.

Read now to protect your revenue and understand the future of ad tech.

Conquering the biggest stages in ad tech

From Videoweek to DMEXCO, Digiday, and Programmatic I/O, we've been everywhere! Primis made waves, shared bold insights, and connected with industry leaders—solidifying our spot at the forefront of ad tech.

Check out the highlights!

Beeler.Tech is next – We're ready!

Primis is gearing up for the next big event! Join us at Beeler.Tech on October 6th as we continue to lead the conversation in digital video and ad tech innovation. Don't miss it!

Join us at Beeler!

AI's impact on publishing
AI is reshaping how we consume and discover content. Discover why relying on AI could slow innovation and reduce the diversity of opinions in the publishing world.
See the full story >>

Cookies: Don't blame Google

In a deep dive, Rotem Shaul explores how publishers' overcoverage of privacy concerns pressured Google—and why they must avoid repeating the same mistakes to protect the ecosystem.
Learn why >>