We have tons of exciting news for you! Here is the latest.
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It's been an exciting quarter so far and we are just getting started! Check out our latest articles, insights, and events!
How dynamic take rates are reshaping ad tech
Dynamic bidding is causing seismic shifts in the ad tech ecosystem, impacting revenue for publishers, brands, and DSPs alike. Learn why this approach could fundamentally alter how the industry operates - and why it's crucial for you to understand its long-term effects.
Read nowto protect your revenue and understand the future of ad tech.
Conquering the biggest stages in ad tech
From Videoweek to DMEXCO, Digiday, and Programmatic I/O, we've been everywhere! Primis made waves, shared bold insights, and connected with industry leaders—solidifying our spot at the forefront of ad tech.
Primis is gearing up for the next big event! Join us at Beeler.Tech on October 6th as we continue to lead the conversation in digital video and ad tech innovation. Don't miss it!
AI's impact on publishing AI is reshaping how we consume and discover content. Discover why relying on AI could slow innovation and reduce the diversity of opinions in the publishing world. See the full story >>
Cookies: Don't blame Google
In a deep dive, Rotem Shaul explores how publishers' overcoverage of privacy concerns pressured Google—and why they must avoid repeating the same mistakes to protect the ecosystem. Learn why >>
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