Discover new Video ad tips, PMAX improvements, brand exclusions, AI-generated content, and our partnership with Criteo.
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| Discover new Video ad tips, PMAX improvements, brand exclusions, AI-generated content, and our partnership with Criteo. | View as a webpage | | | | | | | | | | August 2024 | | Microsoft Advertising Insider | | Hi there, Welcome to the August edition of Microsoft Advertising Insider. Explore the latest advancements in digital advertising with our on-demand webinars and case studies, such as Etiqa's journey to increased sales and reduced costs through strategic partnerships and analytics. | | | | | | | | | | AI in action: Leveraging AI to scale your display and video efforts | | We're excited to announce asset recommendations for video ads. Now you can generate new recommendations for video ads just by typing in your landing page URL. Read more > | | | | How PMAX optimizes your campaigns | | Read the blog to see how PMAX's multi-format, cross-channel optimization empowers advertisers. Plus, discover new PMAX tools to help you manage your campaigns. Read more > | | | | New in PMAX: AI content and brand exclusions | | With brand exclusions and AI-powered content recommendations and generation for video now available, it's a big month for PMAX . Read more > | | | | Reshaping the retail media ecosystem with scale, simplicity, and innovation | | Through our evolved and expanded collaboration with Criteo, we intend to chart a new path forward for retail media, empowering the entire ecosystem with scale, simplicity, and innovation. Read more > | | | | DMEXCO: Join us in Cologne! | | Microsoft Advertising is returning to Europe's leading digital marketing and tech event, Digital Marketing Exposition & Conference (DMEXCO). Read on to get the latest on our upcoming presentations. Read more > | | | | | | Webinar: Unwrap growth with Microsoft Advertising in North America | | Discover the latest insights and strategies for North America to supercharge your holiday campaigns in this on-demand virtual event. Register now > | | | | Case study: Tiq by Etiqa Insurance | | Learn how Tiq by Etiqa Insurance improved travel insurance sales and lowered costs with Microsoft Advertising, InMobi, and ADA, using advanced features and analytics to boost sales and reduce CPA. Learn more > | | | | Case study: How a leading internet provider achieved 7x revenue growth using Audience ads from Microsoft Advertising | | With Microsoft Advertising Audience ads, 11880 Internet Services achieved remarkable results in 2023. They increased their revenue by 41%, improved their conversion rate by 36%, and reduced their CPA by 22%. Learn how you can achieve similar success by reading the blog. Learn more > | | | | | | Looking to connect with someone 1:1 for assistance with your account, or to sign up if you haven't yet? | | | | | | | | | | | Please do not reply to this email, which was sent from an unmonitored mailbox. Please contact Microsoft Advertising if you have any questions. | | | | | | | | | | | | | Copyright 2024 Microsoft Corporation. | | | | | | | | | |
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