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Daily Digest: Lingnan study using AI analyses over 16,000 social media videos in order to show key marketing strategies that boost viewership, and mor

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Lingnan study using AI analyses over 16,000 social media videos in order to show key marketing strategies that boost viewership
The Lingnan research team analyses over 16,000 social media videos worldwide with AI, revealing key marketing strategies that boost viewership. From left: Prof Sebastian Chung Yu-ho, Assistant Professor of the Department of Marketing and International Business; Prof Peng Ling, Head of the Department of Marketing and International Business; Prof Cui Geng, Professor of the Department of Marketing and International Business
By Lingnan University (LU)
The competition in managing short video content on social media platforms and executing online marketing has intensified in recent years. Crafting eye-catching video titles and thumbnails to increase viewer engagement has become a crucial marketing strategy.


How to capture solar energy more efficiently
By Singapore University of Technology and Design
In a multi-institutional collaboration, one SUTD researcher finds a way to optimise the design of perovskite tandem solar cells using machine learning.


Stacking molecules like plates improves organic solar device performance
By Osaka University
Researchers from Osaka University found that how well light-converting molecules stack together in a solid is important for how well they convert light into electric current.

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