July updates: what is SMTP relay and how it helps you reach the inbox

Thursday, July 25, 2024


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What is SMTP relay and how it helps your deliverability
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Favorite articles of the month

What is SMTP relay and how it helps you reach the inbox

An SMTP relay helps prevent your email from landing in the spam folder by transmitting it from one SMTP server to another until it is delivered to the right inbox.

While this sounds straightforward, a lot goes on behind the scenes to make this happen. Implementing SMTP and executing the relay process requires a complex sending infrastructure. Rather than attempting to do this themselves, businesses can use an SMTP relay service to handle it for them.

While an SMTP service takes the hassle out of sending emails, it's a good idea to understand how SMTP relays work for easier troubleshooting or delivery issues.

For more information on how it works, the benefits and how to choose a service, check out our detailed article below.

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Latest updates 💫

As of 29th July, our new pricing plans will take effect to ensure greater flexibility and scalability at an affordable price for all users. To achieve this, we're updating the features of our tiers and introducing a new option called "Professional".