Tuesday, June 18, 2024

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It's Olga Zarr from SEOSLY.

I'm bringing you the latest SEO news and the hottest SEO stuff from me.

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Top Google & SEO news this week 🔥

Here is the latest SEO news.

Google Search Console Performance report adds merchant listings to images report

Google updated its search performance report within Google Search Console to include a breakdown of your merchant listings within the Google Search Image tab.

This means you can now see how well your merchant listings are performing when a searcher clicks on the image tab within the Google Search results.

Tracking AI Overviews in Google Search Console

Glenn Gabe expresses frustration with the inability to effectively track AI overviews in Google Search Console, as the data is not broken out separately.

This makes it difficult for site owners to understand the impact of ranking in AI overviews on click-through rates and traffic.

Google updates hreflang documentation

Google has updated its hreflang documentation to clarify that link tags for denoting alternate versions of a page should not be combined into a single link tag.

Adding markup support for organization-level return policies

Google has added support for organization-level return policies in structured data markup, making it easier for businesses to manage their return policy information and potentially display it in additional search results such as knowledge panels and brand profiles.

SE Ranking's Major Data Quality Update [Sponsor]

SE Ranking has significantly upgraded its backlink database to provide more accurate, up-to-date, and comprehensive data, enabling users to make informed decisions and fuel their SEO strategies more effectively.

Confessions of a Black Hat SEO Expert 😱

In this episode, I have a very special guest - Charles Floate, an SEO expert with 16 years of experience in the industry.

We dive deep into the world of black hat SEO, discussing everything from the most interesting tactics that worked well in the past to the current state of affiliate SEO after recent Google updates.

About recent Google algo/SEO stuff ❗️

Here is the news regarding Google and SEO.

Head of Google Search: AI mistakes won't prevent progress

Google won't hold back AI Search features because of 'occasional problems,' according to Liz Reid.

English Google SEO office-hours from June 2024

The monthly dose of SEO questions and answers provided by the Google team is now available for June 2024.

There's still hope for September HCU impacted sites

Marie Haynes writes that there is still hope for sites impacted by the September Helpful Content Update (HCU).

Google's Danny Sullivan and John Mueller have indicated that the next core update might help these sites recover, given that the HCU was integrated into Google's core systems in March.

Beware of anti-SEO studies that misguide your marketing strategy

Kevin Rowe cautions against misinterpreting a study by SparkToro and Datos that suggests focusing on social media marketing over SEO.

He argues that an integrated PR and SEO strategy targeting each stage of the audience's journey with the right messaging based on the medium they are using is the most effective approach.

Google on traffic diversity as a ranking factor

Google's SearchLiaison clarified that traffic diversity is not a ranking factor, but rather a sign of a website's success in appealing to people through various channels, which is what Google's ranking systems aim to reward.

Google explains when duplicate content is acceptable in local SEO

Google's John Mueller clarified that localized duplicate content across regional websites is acceptable and not penalized.

However, unique content is still recommended for specific page types like service area pages, city/metro landing pages, and articles/blogs.

The Tool That Changed My SEO❗️

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Interesting SEO resources this week

Here are a few interesting articles and other SEO resources you should check.

13 SEO takeaways from Google's Elizabeth Tucker at SMX Advanced

Elizabeth Tucker, director of product management at Google Search, revealed that the March 2024 Core Update was the largest in Google's history, reducing unhelpful content by 45%.

What are Google algorithm updates?

Mordy Oberstein explains that Google algorithm updates are changes to Google's search algorithm that help the search engine better understand page quality and relevance.

He categorizes these updates into core updates, targeted updates, best practice updates, and unconfirmed updates.

Parasite SEO explained (it's not always evil!)

Joshua Hardwick explains that parasite SEO is a technique where you leverage the authority of an established website to rank for competitive keywords by publishing content on that high-authority site instead of your own.

Top 10 SEO rules to improve Google rankings

Padrig Jones outlines 10 essential SEO rules to help improve Google rankings, including ensuring Google can find and index your site, targeting relevant primary keywords, creating useful content, optimizing images and videos, and earning backlinks to your website.

AI Overview Tracking in Google Search Console [SEO Experiment]

Brodie Clark conducted an SEO experiment to understand how AI overviews in Google Search Console are tracked.

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Best,

SEO Consultant & CEO at SEOSLY

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