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#SEOSLY SEO Newsletter Hello there! It's Olga Zarr from SEOSLY. I'm bringing you the latest and hottest SEO news. I also invite you to become a beta tester of SEOSLY Pro. The enrollment for beta testers ends in 48 hours. ---
This week's SEO Newsletter by #SEOSLY is brought to you by our amazing sponsors: Cora, SE Ranking and JetOctopus. If you want to become a sponsor of this newsletter (close to 8K subscribers), just reply to this email or check the available sponsorship packages.
--- SEOSLY Pro is coming back! SEOSLY Pro is relaunching with even more value for SEO professionals. We already have close to 100 beta testers, but you can still become one and access all features of SEOSLY Pro Premium for free for 30 days. 
>> Learn more about SEOSLY Pro << >> Apply to be a beta tester << Beta testers will shape the platform's future, and the three most active testers will win a full year of premium access. Enrollment for beta testers ends on June 7th, 2024. This is your last and only chance to become a beta tester. The official launch for SEOSLY Pro is planned for mid/late June 2024. Going forward, I'll continue sending top SEO news through the regular newsletter. For detailed insights and exclusive resources, join SEOSLY Pro Free or Premium. Top Google & SEO news this week 🔥 Here is the latest SEO news. HUGE Google Search document leak reveals inner workings of ranking algorithm Leaked Google documents reveal the search engine's use of various factors like clicks, links, content, entities, and Chrome data for ranking. These insights, analyzed by experts such as Rand Fishkin and Michael King, highlight the importance of link diversity, successful clicks, brand recognition, and specific content attributes in determining search rankings. Aleyda Solis has aggregated all the available resources about the leak in the Google Sheets document. Google won't index sites that do not work on mobile devices after July 5 Google announces that after July 5, 2024, it will crawl and index all remaining sites using only the Googlebot Smartphone crawler, completing the final step in its migration to a mobile-first index for Google Search. SEO for AI Overviews Cyrus Shepard recently experimented with appearing in Google's AI Overviews by updating webpage content to match the AI-generated summary. While his site gained a reference link, it lost its featured snippet, suggesting a potential net loss. Cyrus noted that these results are highly volatile and can change frequently. As SEOs continue to explore this new feature, more experimentation is expected in the coming months. AI Overviews (Google's Response) Liz Reid, VP and Head of Google Search, addressed the recent odd and erroneous AI Overviews that have been circulating on social media. She explained how AI Overviews work, the improvements made to address these issues, and the importance of ongoing feedback in maintaining a high-quality search experience. Unlock the Power of SEO Insights with SE Ranking [Sponsor] Discover SE Ranking's SEO Insights, a powerful tool that transforms raw data into actionable recommendations to boost your search rankings. Save time and effort by quickly identifying key SEO trends, opportunities, and issues across your projects. Try SEO Insights today and experience the difference data-driven optimization can make for your business! 
>> Try SEO Insights for FREE << Interview with Martin Split from Google In this interview, I ask Martin Splitt from Google the most pressing JavaScript SEO questions. Martin sheds light on Googlebot's behavior, the importance of server-side rendering, and how to identify and fix JavaScript SEO issues. Watch now to level up your JavaScript SEO knowledge! 
>> Watch my interview with Martin Splitt << >> Read my JavaScript SEO guide (10K words) << About recent Google algo updates ❗️ Here is the news regarding Google algo updates. John Mueller on recovering from algo updates John Mueller, a Google Search Analyst, responded to a site owner who experienced a significant drop in rankings in September 2023 and has not seen any improvement despite hiring an SEO. In his response on Reddit, John suggested that the issue is likely not due to a single factor but a combination of many things, and that the site may have had a good run, implying that it might be time for the owner to move on to a new project. Google March 2024 Core Update Case Study Glenn Gabe presents a case study of an e-commerce site that experienced significant ranking fluctuations during the March 2024 Google core update due to its fringe editorial content and over-optimized e-commerce content. After the site owner removed 38% of the editorial content and improved the e-commerce section, the site experienced multiple surges and drops throughout the March update. This highlights the complexity of Google's algorithms and the counterbalancing of various systems. The Tool That Changed My SEO❗️ If you've followed me for a while, you've heard me ranting and raving about my all-time favorite tool – Cora. But I don't just talk about it because I'm an affiliate. I present it to you because it's completely changed how I do SEO… And secretly, I want you to take advantage of this tool to stay ahead of the crowd and crush it as an SEO! Here is the introduction to the Cora SEO tool: 
>> See how Cora simplifies advanced SEO << Interesting SEO resources this week Here are a few interesting articles and other SEO resources you should check. How to track your AI Overviews Inclusions and Traffic Impact [With Results So Far] Aleyda Solis shares two methods, one automated using ZipTie.dev and SEOtesting.com and one manual using a Google Sheet, to track the impact of AI Overviews on website traffic by identifying queries that trigger AI Overviews, grouping them based on inclusion, and comparing click performance before and after the AI Overviews release date. What is this leaked Google code? Digging into the API Docs Marie Haynes discusses the recently leaked Google API documentation, speculating that while the documents are not directly related to Google's search ranking algorithms, studying the attributes mentioned in the files may provide valuable insights into how Google's systems work and potentially influence rankings. What are attributes? Digging into the Google API docs Attributes are pieces of information. These can be used in programs that communicate with Google's resources. Some or all of these attributes may be used in the systems that determine rankings. Driving traffic but not leads? How to win with SEO and CRO Laura Nguyen emphasizes the importance of combining SEO and CRO to drive both website traffic and conversions. She highlights common issues when SEO and CRO are misaligned and provides strategies for success, such as targeting the right audience, optimizing pages, building trust, prioritizing mobile users, and improving page speed. The Google API leak should change how marketers and publishers do SEO Rand Fishkin discusses the implications of the recent Google Search API leak for SEO and marketing strategies. Key findings include the importance of Chrome clickstream data, quality rater feedback, and toxic backlink penalties. Based on these findings, Rand is considering changes to his own strategies. These include focusing on experienced authors, balancing the zero-click mentality, prioritizing high-traffic sources for link building, and potentially emphasizing mentions over links. He encourages further investigation and recommends reading Mike King's article on the topic. How to use long-tail keywords and why you should Crystal Carter explains how to effectively use long-tail keywords in various types of website content, such as blog posts, FAQs, landing pages, and product descriptions. She highlights the benefits of targeting long-tail keywords, including lower competition, better conversion rates, personalized search experience alignment, and generative search alignment. She also discusses considerations for implementing a long-tail keyword strategy. Guaranteed SEO Services: Here's the Only SEO Guarantee That's Not a Scam Despina Gavoyannis warns against most guaranteed SEO services, as they often use unethical tactics, focus on vanity metrics, and expose businesses to greater risks. She recommends choosing trustworthy SEO providers who align their strategies with core business goals, have a track record of delivering long-term results, are transparent about their methods, and regularly report on meaningful performance metrics. 4 Insights From the Google Leak — Whiteboard Friday In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak. 12 kinds of growth in local SEO Phil Rozek discusses 12 ways to grow your local SEO visibility and become "harder to avoid" for potential customers. These strategies include increasing rankings for existing terms, ranking for new terms, expanding your geographic footprint, developing non-Google visibility, creating or acquiring additional sites or businesses, adding new locations or "departments," and creating "practitioner" Google Business Profiles for specialists within your organization. Reddit's Growing Presence in Local Search Results: A Study of 800 Search Terms Sammy Paget conducted a study analyzing 800 local search terms across 20 verticals and 20 US cities to determine the prevalence of Reddit results in local SERPs. The study found that Reddit results appeared for 81% of informational, local searches and 16% of transactional local searches, with some verticals seeing Reddit results 100% of the time for informational queries. Google Search Console complete guide for SEO Loren Baker from SEJ provides a comprehensive guide on using Google Search Console (GSC) for SEO. The article covers setup, troubleshooting, and five key ways to use GSC: measuring site performance, finding "striking distance" keywords, requesting faster indexation, exporting data, and integrating with other tools. Loren emphasizes the importance of GSC as an essential tool for site optimization and informed decision-making in SEO. 😱 JetOctopus offers FREE technical SEO audits I am not kidding. JetOctopus has introduced a lot of changes. One is that they offer a free SEO package that includes a free technical SEO audit (and technical SEO support) for their new customers in the first year. To learn about all the changes, watch the entire interview with Julia Nesterets, the CEO of JetOctopus. 
>> Watch the video NOW << 🎁 FREE Core Web Vitals Dashboard I'm thrilled to share a powerful new tool I've created – a free Google Looker Studio template designed to help you track your Core Web Vitals scores for Field Data and Lab Data on both Desktop and Mobile using JetOctopus. 
>> Download NOW << The template instructions are available here. P.S. The long-awaited audit template for Google Helpful Content/Quality will be available for my newsletter subscribers later this month (I had to run the final updates). My Slides & Clips from SEO Mastery Summit 2024 [free] I discussed SEO audits and shared my experience and best practices based on 150+ in-depth SEO analyses I've performed over the years. The slides are free to download. >> Download my slides << You can also watch the clip from my talk, in which I explain an in-depth SEO audit and why I recommend this approach so much. 
>> Watch the clip << And here is the clip where I discuss Google Search Console as your ultimate tool for SEO audits. 
>> Watch the clip << | 
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