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#SEOSLY SEO Newsletter Hello there! It's Olga Zarr from SEOSLY. This is a special episode where I have a lot of good stuff for you. 😎 I interviewed Martin Splitt from Google. I asked him tons of questions about JavaScript SEO. People loved the interview. In addition, I created a written JavaScript SEO guide for SEOs and developers. >> Watch my interview with Martin Splitt << >> Read my JavaScript SEO guide (10K words) << This week's SEO newsletter highlights include: -
The newest SEO updates from Google, -
The latest Google updates analysis and insights, -
The latest on the Google helpful content, -
The best articles from industry experts like Marie Haynes, Glenn Gabe, Mordy Oberstein, and more! ---
This week's SEO Newsletter by #SEOSLY is brought to you by our amazing sponsors: Cora, SE Ranking and JetOctopus. If you want to become a sponsor of this newsletter, just reply to this email or check the available sponsorship packages.
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Interview with Martin Split from Google Have you ever wondered how JavaScript impacts SEO? In this interview, I ask Martin Splitt from Google the most pressing JavaScript SEO questions. Martin sheds light on Googlebot's behavior, the importance of server-side rendering, and how to identify and fix JavaScript SEO issues. Watch now to level up your JavaScript SEO knowledge! 
>> Watch my interview with Martin Splitt << >> Read my JavaScript SEO guide (10K words) << My Slides & Clip from SEO Mastery Summit 2024 [free] I discussed SEO audits and shared my experience and best practices based on 150+ in-depth SEO analyses I've performed over the years. The slides are free to download. >> Download my slides << You can also watch the clip from my talk, in which I explain an in-depth SEO audit and why I recommend this approach so much. 
>> Watch the clip << Top Google & SEO news this week 🔥 Here is the latest SEO news. Google begins enforcement of site reputation abuse policy with portions of sites being delisted Sites like CNN, USA Today, LA Times, and others are seeing their rented subdomains and subfolders drop in rankings after being hit by manual actions. Google's huge search market share loss wasn't real: Data revised As Danny Goodwin reports, while it wasn't as dramatic a drop as first reported, Google has consistently lost U.S. search market share since August 2023. A new Mother's Day gift experience on Google Search Google has launched a new Mother's Day gift-shopping experience to help users find inspiration, compare prices, and discover gifts that can be delivered or picked up locally in time for the holiday. English Google SEO office hours from April 2024 The most recent version of SEO office hours is available and covers many interesting topics for SEOs. Google significantly reduces AI answer generation costs in Search According to reports, Google has managed to lower the cost of generating AI answers in its search results by 80% over the past year, addressing investor concerns about the potential expenses associated with this feature. Google splits comprehensive product structured data documentation into three focused pages Google has revamped its extensive product structured data documentation by dividing the original 6,000-word page into three separate, topically focused pages. This provides a clearer structure and simpler navigation for users while effectively reorganizing large, complex content. About recent Google algo updates The most recent Google March 2024 core update rollout was complete as of April 19, 2024, even though Google waited until April 26, 2024, to announce it. 
Here are the essential articles from industry experts on the most recent Google updates and their impact. Insights from Marie Haynes According to Marie Haynes, the March 2024 Core Update was a significant change in how Google identifies helpful content, to reduce low-quality, unoriginal content in search results by 45%. She believes that recovery may not be possible for most sites significantly impacted by this update or the September 2023 Helpful Content Update without experimenting with creating original, insightful content that adds value for users. Insights from Glenn Gabe According to Glenn Gabe, the March 2024 Google core update transitioned the helpful content system into the core ranking system, where multiple systems now assess content helpfulness as part of the overall ranking calculation, rather than having a separate HCU classifier. Glenn observed that most sites heavily impacted by the September 2023 HCU(X) update saw further significant drops during the March 2024 core update rollout, contrary to his expectation that some sites would see recovery; he encourages affected site owners who have worked to improve their content to submit feedback to Google. Insights from Mordy Oberstein According to Mordy Oberstein, "My personal take: there was something different about this update. If you combine it all, the extra bite the update had in negatively impacting sites, the extra rank volatility seen at the 6th – 10th rank positions, etc., paints a picture of a very 'unique' update." Insights from Dixon Jones According to Dixon Jones, Helpful Content Updates have divided the SEO world, with some people complaining about their rankings while others at a recent SEO conference hardly mentioned the updates. Dixon suggests that those who have been hit hard by the updates may be relying too heavily on AI tools without properly self-assessing their content, and he emphasizes the importance of adding original insight, focusing on people-first content, and demonstrating expertise in the topic area. SE Ranking's Major Data Quality Update [Sponsor] If you have been following me for some time, you know that SE Ranking is my daily SEO tool. I especially love its rank tracker, which allows me to track rankings in multiple search engines. And they have just announced a major data quality update. I strongly recommend you join their webinar to learn how you can benefit from their latest advancements. 
>> Register for webinar << Cool SEO tips this week 💡 And here are a few cool SEO tips shared recently. Sites hit by the old helpful content update can recover & grow According to John Mueller from Google, sites affected by the September 2023 helpful content update or recent core updates can recover and grow again. However, making changes that align with modern user expectations requires significant effort and time. John emphasized that recovery is not about simply reverting back to how things were before, as the web and user expectations continue to evolve. A site may take multiple update cycles to see improvement after making substantive changes. Google affirms the reliability of 301 redirect signal for SEO At the SERP conference, Google's Gary Illyes stated that the 301 redirect signal is highly reliable for SEO and search rankings, emphasizing that Google has no intention of changing how this signal works. Start doing SEO testing to prove the SEO concepts you preach I invite you to watch my contribution to the Majestic SEO in 2024 where I talked about the importance of doing SEO tests. 
The Tool That Changed My SEO❗️ If you've followed me for a while, you've heard me ranting and raving about my all-time favorite tool – Cora. But I don't just talk about it because I'm an affiliate. I present it to you because it's completely changed how I do SEO… And secretly, I want you to take advantage of this tool to stay ahead of the crowd and crush it as an SEO! Here is the introduction to the Cora SEO tool: 
>> See how Cora simplifies advanced SEO << Interesting SEO resources this week Here are a few interesting articles and other SEO resources you should check. The State of Technical SEO Report 2024 The State of Technical SEO Report 2024 from Aira and Women in Tech SEO provides insights from nearly 400 SEO professionals on the impact of AI and Machine Learning, job security concerns, budgets, and the challenges faced by in-house and agency SEOs. How to Drive Traffic in Google Discover: The Ultimate Guide Lily Ray shares actionable tips for driving traffic from Google Discover, a queryless search product that shows users a curated list of articles based on their interests. She covers key aspects such as ensuring technical eligibility, understanding user affinities and entities, avoiding manual actions and inappropriate content, optimizing images and headlines, leveraging Web Stories and video content, managing article lifespan, and understanding the impact of Google updates and article syndication. She emphasizes the importance of using a data-driven approach to understand what works for each specific website to achieve success with Google Discover. Google Search now testing AI overviews globally According to Brodie Clark, Google is now conducting global testing of AI overviews for non-logged-in users in a limited capacity, focusing on mobile knowledge panels for English searches. The AI-overview test appears to be an improvement over the Search Generative Experience (SGE) and Wikipedia descriptions, with seamless integration and cached answers that eliminate loading delays. What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday Learn about Google updates from this Spring in this Whiteboard Friday with Tom Capper. Google's SGE: Insights from SEOFOMO x Wix George Nguyen summarizes key insights from the SEOFOMO Meetup at the Wix Playground in New York. Top SEOs discussed the impact of Google's AI-powered Search Generative Experience (SGE) on their strategies, the challenges it poses for Google's business model, and the importance of focusing on low-hanging fruit and structured data in this new AI-driven search environment. How to track rankings (the right way) Ever had a page climb to a great ranking position, only to see it plummet the next time you check? Most rank trackers give you a false sense of security. They only check your rankings once daily and miss the times they drop just hours after giving you the report. This is a slight reporting error, but it leads to confusion about how you're truly ranking for targeted keywords. If you want to see how I use the Cora Volatility Tool to claim stable, consistent rankings, I reveal the full process in this video: 
>> Watch how I use Cora to analyze my rankings. << Lost traffic after a Google update? 🛟 Many of you have contacted me asking for help assessing the traffic drop. I wish I could help all of you, but my time is limited. However, I will have some availability in May and June for a maximum of one full website assessment. The last spot left! The price of a full website assessment ranges from 6K to 12K USD, depending on the size of the site and the complexity of its issues. Please note that I am not accepting all website assessment requests, and the wait time may range from 4 to 8 weeks or more. If you're interested, reply to this email. Alternatively, you can use the contact form on my website. | 
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