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#SEOSLY SEO Newsletter Hello there, my fantastic SEO subscriber! It's Olga Zarr with your weekly dose of the most valuable SEO resources and the hottest SEO news. I've come back from SEO Mastery Summit in Saigon and I must tell you this event was a blast! I absolutely loved it. If you hadn't seen my talk, don't worry. You can download all my slides here [free]. Enjoy! This week's SEO newsletter highlights include: -
The SEO client checklist, -
The latest SEO & Google news, -
Two SEO (horror) stories from me, -
My latest contribution to SEJ. ---
This week's SEO Newsletter by #SEOSLY is brought to you by our amazing sponsors: Cora and JetOctopus. If you want to become a sponsor of this newsletter, just reply to this email or check the available sponsorship packages.
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My Slides from SEO Mastery Summit 2024 [free] I talked all about SEO audits and shared my experience and best practices based on 150+ in-depth SEO analyses I've performed over the years. You can download the slides for free. >> Download my slides << The SEO Client Checklist [video] In this episode of my SEO podcast, I'm diving into a topic that's crucial for SEO consultants like myself: what makes the PERFECT SEO client? 🌟 
>> Watch the video << Lost traffic after a Google update? 🛟 Tons of you have reached out to me asking for help in assessing the traffic drop. I wish I could help all of you but my time is limited. However, I will have some availability in May and June for a maximum of one full website assessment. The last spot left! The price of a full website assessment ranges from 5K to 12K USD depending on the size of the site and the complexity of its issues. If you're interested, simply reply to this email. Alternatively, you can use the contact form on my website. Please note that I am not accepting all the website assessment requests and the wait time may range from 4 to 8 or more weeks. Top Google & SEO news this week 🔥 Here is the latest SEO news. Google CEO on the evolution of Search and SGE According to Google CEO Sundar Pichai, Google Search will continue evolving towards Search Generative Experience (SGE) by using AI to provide answers while still helping users navigate to websites for information. Pichai believes AI can improve Search but acknowledges the importance of carefully deploying the technology in a responsible manner to maintain users' trust. How Google will fight site reputation abuse spam Google confirmed it will fight site reputation abuse spam, which involves manipulating search rankings through third-party pages with little oversight from the host site, using both manual actions and algorithms when the new policy takes effect in May 2024. Google defends search quality and forum results statements Google's Search Liaison, Danny Sullivan, clarified his recent comments regarding the ranking of forum content like Reddit and Quora in search results. He emphasized that they aim to show relevant and useful content, including forum discussions when appropriate. Danny acknowledged concerns about surfacing forum content for medical queries and assured that feedback is being considered to improve the automated systems and overall search quality. Improving Search Console ownership token management Google Search Console now lets you check and remove unused ownership tokens, which helps prevent removed owners from regaining access to your property. Google improves INP for sites using consent management platforms Google improves website interactivity metric by collaborating with consent management platforms, yielding faster load times when cookies are accepted. Google limits news links in California over proposed 'Link Tax' Law Google tests limiting California news links, warning proposed pay-for-link law could harm local outlets. How To Become An Independent SEO Consultant [SEJ] In this SEJ article, I share with you 10 essential steps to become an independent and successful SEO consultant. These steps will help you achieve your goals faster. All steps are based on my 12+ years of experience in SEO which includes freelancing, agency SEO, in-house SEO, and professional SEO consulting. Search Central Live 2024 in Warsaw, Poland 📍 The Google Search Central Live event will take place in Warsaw, Poland on April 24, 2024. I'm super excited to get approved for the event. If you are also coming, make sure to come and say "hi" to me. Interesting SEO cases from my day-to-day work as an SEO consultant I will now be sharing interesting SEO stories from my daily work. Here are the two latest ones. The story of a no-index tag that wasn't there... In a surprising SEO case, a huge e-commerce site's blog traffic dropped significantly due to a JavaScript redirect to an old, empty AMP version of the page containing a "noindex" tag, which effectively "transferred" the tag to all blog pages and caused Google to remove them from the index. 
>> Read the full story on LinkedIn << The curious case of the Core Update traffic drop An SEO investigation into a medium-sized e-commerce website's 20% traffic drop, seemingly caused by the March 2024 Core and Spam Updates, revealed that the site's removal from the Google Merchant Center on the same day, due to not directly selling products, was the actual culprit. >> Read the full story on LinkedIn << Cool SEO tips this week 💡 And here are a few cool SEO tips shared recently. Google clarifies image search only extracts from src attribute Google has updated its image search help documentation to clarify that images are only extracted from the src attribute of img tags in Google Search, addressing questions about the topic without changing any existing behavior. Google assigns crawl budget to each hostname independently Google allocates crawl budgets separately for each hostname, including domains and subdomains, as confirmed by Google's John Mueller and Gary Illyes in response to a question on LinkedIn. Google's indexing and ranking systems operate independently Google's Gary Illyes reiterated that the company's indexing systems, including canonicalization, are independent of its ranking updates like core updates. This dispels the notion that indexing services slow down during algorithm updates. Google clarifies vacation rental structured data Google quietly updated its structured data documentation for vacation rentals to require more precise address information. The Tool That Changed My SEO❗️ If you've followed me for a while, you've heard me ranting and raving about my all-time favorite tool – Cora. But I don't just talk about it because I'm an affiliate. I present it to you because it's completely changed the way I do SEO… And secretly, I want you to take advantage of this tool so you can stay ahead of the crowd and crush it as an SEO! Here is the introduction to the Cora SEO tool: 
>> See how Cora simplifies advanced SEO << Interesting SEO resources this week Here are a few super interesting articles and other SEO resources you should check. Why ranch-style SEO is your future-proof content strategy Bernard Huang explains that "Ranch-style SEO" is the new way to approach content development in the era of generative AI and frequent Google algorithm updates. Ranch-style SEO focuses on creating granular, targeted pieces of content that closely map to the user's search journey instead of massive, keyword-heavy pillar pages. He gives three key reasons why this strategy is the future of search. Oh, Brother: The Verge games Google again for 'best printer 2024' The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn't rank. Yet it does. How the Google-Reddit partnership impacts brand management Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks. 6 reasons why SEO audits seem like a waste and how to fix them SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems. Advanced Screaming Frog crawling tips and use cases for ecommerce auditing From this article by Yulia Deda, you will learn advanced Screaming Frog crawling tips and how they can be applied specifically to ecommerce websites, unlocking new avenues for auditing this type of sites at scale. The ultimate eCommerce SEO audit guide for better rankings Chloe Jost provides an extensive checklist for conducting an eCommerce SEO audit, covering on-page SEO, technical SEO, and off-page SEO factors. The guide emphasizes the importance of regularly auditing and optimizing product pages, category pages, metadata, site architecture, images, indexing, duplicate content, page speed, security, backlinks, and social media posts to boost organic traffic, conversion rates, and gain a competitive edge. The law firm SEO guide to higher search rankings & more leads This article explores the specific features of SEO for law firms, explains its significance, and teaches you how to build and implement an SEO strategy for your legal business. 5 important observations about the evolution of Google SGE in March 2024 In March, BrightEdge's Generative Parser™ observed significant developments in Google's Search Generative Experience (SGE) and Perplexity. This includes the emergence of an intent-based module, more concise SGE results display, personalized features like the 'Listen' button, reduced product viewer visibility, and a brief decrease in SGE visibility. How to track rankings (the right way) Ever had a page climb to a great ranking position, only to see it plummet the next time you check? Most rank trackers give you a false sense of security. They only check your rankings once a day and miss the times they drop just hours after giving you the report. It's a slight reporting error, but it leads to confusion around how you're truly ranking for targeted keywords. If you want to see how I use the Cora Volatility Tool to claim stable, consistent rankings, I reveal the full process in this video: 
>> Watch how I use Cora to analyze my rankings. << Local SEO, Lawyer SEO & AI with Terry Power In this episode of the SEO Podcast by #SEOSLY, I speak with Terry Power, an experienced SEO expert who has been working in the digital marketing industry since 1994. Terry shares valuable insights on local SEO, lawyer SEO, and how to improve search rankings in a competitive online landscape. 
>> Watch the interview NOW << The Power of Data-Driven SEO with Andreas Voniatis In this interview, I sit down with Andreas Voniatis, the founder of Artios and author of the book "Data-Driven SEO with Python." Andreas, an SEO veteran with over 20 years of experience, shares his journey in the world of search engine optimization and discusses the importance of data-driven approaches in modern SEO. 
>> Watch the interview NOW << Lawyer SEO guide (coming soon) 😱 If you're a lawyer or if you do SEO for lawyers, I've got a special announcement: My "Ultimate Guide To Lawyer SEO" is launching soon! It will be packed with my own insights, tips, and experience doing SEO for law firms. As a valued email subscriber, you'll be the first to know once it's ready! You can sponsor this SEO newsletter The SEO Newsletter by #SEOSLY has 7K+ subscribers. All of them are interested in SEO. - They are a mix of SEO professionals, small business owners, people wanting to learn SEO, and SEO consultants.
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