"So Boring It Is Brilliant" BlackRock's approach to advertising its spot Bitcoin exchange-traded fund (ETF) with a more traditional and informative campaign may resonate well with the wealthy boomer market, according to commentators. The investment giant released its first video ad for the iShares Bitcoin Trust ETF (IBIT) on January 11, featuring a BlackRock executive outlining Bitcoin's value proposition and explaining how investors can gain exposure to the new ETF. In other news, Gamestop shut down its NFT marketplace, XRP's failed token transfers causes concerns among some market watchers, and Genesis reaches a settlement with the New York Department of Financial Services (DFS). Read on! |
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