Newsletter: Singles Day Tip, Festive E-Commerce Guide, Amazon Advertising Tips and more!

By rahmat hidayat

Wednesday, September 27, 2023

ChannelAdvisor Pulse Your monthly e-commerce newsletter Singles Day: The World's Biggest E-Commerce Event Is Coming Singles Day is synonymous with shopping, similar to Black Friday. It became a major e-commerce season in China when Alibaba offered deep discounts to celebrate the holiday in 2009. Though Alibaba didn't report its 2022 Singles Day earnings, analysts estimated sales were around $201 billion AUD (or 934 billion yuan), making it the biggest shopping event in the world. In our latest blog, you can learn more about Singles Day 2023 and how you can take part in its enormous selling potential this 11 November. Read Blog >> Get Ready for a prosperous Q4 with our Festive Prep E-commerce Guide The festive season is a hectic time and strategic planning is crucial to ensure you reap the benefits of the high traffic and increased sales. We've put together a useful guide featuring the three top challenges businesses face in the run up to Christmas and what can be done to ensure a smooth and prosperous final quarter. Download your free guide here. To help you ensure your plans are in order, we hosted a festive prep webinar to provide further guidance and insight on succeeding during the Christmas season. You'll hear from industry experts as they discussed the current macroeconomic environment, the changes in consumer behaviour and what you can expect to see this year. Watch on-demand here. Our Tips to a Winning Amazon Advertising Strategy Navigating the competitive Amazon landscape has become more challenging than ever. With countless sellers vying for customer attention, setting yourself apart from the noise requires the use of advanced Amazon Advertising tactics. In this eBook, we break down some ways to squeeze more ROI from your ad accounts, discuss the various ad types and their benefits and provide you with tips on leveraging Amazon to maximise your sales potential. Download your free copy here. Useful reading for busy e-commerce teams Check out all of our newest content in our resource library and blog: Paul Bessant talks to CommerceHub's Chief Marketing Officer Kevin Iaquinto CommerceHub Sells ChannelAdvisor's Shoppable Media and Brand Analytics Product Lines to MikMak; Acquisition Fuels MikMak's Global Expansion and Commerce Intelligence Innovation Amazon A+ Content Best Practices Partner Spotlight: Kogan.com Kogan.com launched in 2006 burst into the Australian e-commerce scene in 2006 and has been making waves ever since. In 2020 the platform hit 2 million active customers and now lists over 10 million products from over one thousand brands and distributors. Is Kogan.com part of your marketplace strategy? Learn More >>

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