Your Commerce Matters Newsletter Is Here – July Edition

Tuesday, August 1, 2023

Hello ,

It's time to embrace the summer vibes as your online business enters a season of unlimited potential. Whether you're just starting or already thriving, scaling opportunities abound.

With the sunny season in full swing, we present this month's roundup brimming with actionable insights. Learn how to take your business globally and tailor the shopping experience to your customers' preferences for an unforgettable journey. Discover effective eCommerce trends and strategies to elevate your online venture, stay updated on the recent payments insights, and implement best practices for optimizing your online shopping cart to increase conversion rates and boost your sales.

We are also thrilled about the recent launch of the new Verifone brand and website. As Verifone continues its journey as Payment Architects, this rebranding showcases our unwavering industry leadership. Explore the new Verifone global website today, and witness the transformation firsthand!

Happy selling!

In the Spotlight

Verifone's Digital Commerce Platform Wins at the 2023 SIIA CODiE Awards

We're honored to have been recognized as the Best Payments Solutions and Best eCommerce Conversion Solution of 2023 for our advanced capabilities that allow merchants to seamlessly scale their online businesses across the world.

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On the Blog this Month

Empowering eCommerce Growth: Essential Metrics for Business Owners to Track

The key to eCommerce success is tracking the right metrics. Find out how you can gain valuable insights into your customers' behavior, improve your conversion rates, and boost your revenue with the power of data-driven decision-making.

Understanding the Gap Between A/B Testing Tools and Real-World Outcomes

When it comes to Conversion Rate Optimization, the reality of A/B testing tools doesn't always align with the real-world outcomes you experience. Find out how to navigate this reality gap, and why it's important to approach A/B testing results with a critical eye.

Faster, Smoother, Better: How Express Checkout Boosts Conversions and Revenue

In the fast-paced world of eCommerce, a smooth and convenient checkout experience is critical for increasing conversion rates and income. Discover what express checkout entails and how it can prevent your customers from leaving without completing their purchases.

Recommended Picks

Top 6 eCommerce Trends to Follow in 2023

In the modern world of accelerated digital advancements, the tech landscape of eCommerce is regularly evolving. Check out the latest eCommerce tech trends that can redefine the digital commerce industry in 2023 and beyond.

Entrepreneur.com

SaaS Website Best Practices: 7 Must-Do Tips

When it comes to selling software, your website plays a pivotal role in showcasing the true value of your product and driving increased sales. Discover these seven SaaS website best practices that will boost conversions along with real-life examples that will lead you in the right direction!

ProductLed.com

Growth Hacks: 6 Tips to Grow an eCommerce Business

It is known that consumers change their minds frequently and keeping them engaged is one of the most challenging aspects. Check out these six growth hacks that will help you scale your online business quickly.

Prisync.com

Verifone Labs

Convert Plus & Inline Checkout - Support for All Types of Affiliate Website Links

Convert Plus & Inline Checkout now offer support for all three types of affiliate website links (vendor, custom URL and landing page). Irrespective of the shopping cart where the shopper lands after booting one of the previously mentioned affiliate website links and based on the cookie set on the browser, the affiliate will be credited the agreed commission once the order reaches the complete status. Continue reading in 2Checkout ConvertPlus and InLine Checkout Guide.

New Subscription Email Flow Diagrams

We created new Subscription email flow diagrams. Merchants can now see the sequence of emails sent by the 2Checkout systems in the case of a successful payment flow, trial flow, payment failed/ refund flow and when shoppers purchase subscription-based products. Continue reading in Subscription email flows.