BIOHM Health was found by Afif Ghannoum, a biotech lawyer and his father Dr. Mahmoud Ghannoum, a microbiome researcher. The duo wanted to combine their expertise to create a probiotic company that brought research from the academic world into the homes of consumers. In this episode of Shopify Masters, Afif shares BIOHM Health's journey of building a 7-figures sales channel with an ambassador program, and how they increased customer lifetime value by 40%.
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