SEJ Today: Get to Know Google Analytics 4: A Complete Guide

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Friday, May 21, 2021

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Thursday, May 20, 2021 Brought to you by: Marketing Analytics, Tools Get to Know Google Analytics 4: A Complete Guide By Kayle Larkin In October, Google announced the most significant change to Google Analytics ever: Google Analytics 4. There is a lot to learn with large updates and it's natural to wonder how this will affect your job or business. While we've not heard any indication that traditional GA will be going anywhere anytime soon, new properties now default to GA4. This is a strong sign that learning Google Analytics 4 is worth prioritizing. In this complete guide, you'll learn everything you need to know to get started with Google Analytics 4: In short... a lot. Keep Reading... Sponsored The Fastest Way to Check Your Core Web Vitals By SEMRUSH Optimizing for user experience not only means your audience enjoys interacting with you more, but it means Google staying visible on Google, too. Try It Free LAST CHANCE Submit a Question to Martin Splitt for the Live SEJ Podcast Today at 2pm ET By SEJ Show Google's Developer Advocate, Martin Splitt joins Search Engine Journal Founder Loren Baker today at 2pm ET in this live Q&A about Google Core Web Vitals, the delay to June for the Page Experience Update, and other overall performance and speed needs for websites to better compete within Google and convert users. Submit Your Question News, Paid Search Google Announces New Features for App Advertisers By Amy Bishop Google announced new features for app advertisers. Learn more about device targeting, easier measurement, leveling up user experience and improving attribution! Read Now... Paid Search 10 Top Data Analysis Mistakes Digital Marketers Make By Tim Jensen Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for. Read Now... News, SEO Examination of Anchor Text Ratios for SEO By Roger Montti Anchor Text Ratios are considered important by many SEOs for ranking in Google. But is it really something to worry about? Read Now... Paid Search Competitor Bidding Strategy in SEM: Waking Up and Choosing Chaos By Jonathan Kagan Competitor bidding means actively bidding on your competitors' brand name keywords. Here's what you need to know to do it right. Read Now... Sponsored How to Scale Your SEO Business Without Losing Control By SEOmonitor Efficient client management is key to scaling your business. Consider these tips if you want to stay in control of your SEO agency's growth. Read More News, SEO Google Discusses Grouping URLs for Core Web Vitals Scores By Roger Montti John Mueller discusses grouping similar URLs for Core Web Vitals scoring and that the group score is assigned to new URLs that lack data Read Now... Content Marketing, SEO 10 Elements of Good SEO Copy By Julia McCoy What does it take to craft high-return SEO copy? Learn all the steps in putting together a high-ranking piece of content in this guide. Read Now... News, SEO Research Papers May Show What Google MUM Is By Roger Montti Clues to how Google MUM works may be described in recent machine intelligence research Read Now... Ebook Core Web Vitals: A Complete Guide Download Now... Digital Marketing Job of the Day Senior Manager, Demand Generation SalientMG,   New York, NY, USA, Apply Now SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe...

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