SEJ Today: Google’s Product Reviews Algorithm Update: Winners & Losers

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Wednesday, April 28, 2021

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Tuesday, April 27, 2021 Brought to you by: Digital Experience, SEO Google’s Product Reviews Algorithm Update: Winners & Losers By Mordy Oberstein On April 8th, 2021, Google announced it was releasing its Product Reviews algorithm update. The update is meant to reward "product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products," according to Google. The question is, what does that actually look like? What should you include in product review content now? Let's explore real-world examples of pages that gained and lost rankings at the hand of this update, and the lessons learned along the way. Keep Reading... Search Podcast Is Remarketing Dead & Other PPC Questions with Navah Hopkins - Ep. 221 By Brent Csutoras Loren Baker hosts Navah Hopkins, host of SEJ's Ask a PPC column and Director of Paid Media at JustUno. Expect Loren & Navah to dive […] Read Now... Sponsored Check Your Site Health in 3 Easy Steps By SEMRUSH A page-by-page site analysis that (1) runs over 130 site health checks, (2) evaluates on-page elements key to SEO, and (3) includes a NEW Core Web Vitals report. Try It Free Careers & Education 5 Ways to Improve Your Public Speaking Skills By Casie Gillette Whether you're presenting to a few colleagues over Zoom or speaking at a massive conference, these tips can help build your public speaking skills. Read Now... Local Search, SEO Best Practices for Getting and Using Your Google Maps API Key By Lauren Abramson In this post, learn best practices for getting and using your Google Maps API Key as well as the benefits for multi-location brands. Read Now... Sponsored How to Prove the Value of SEO [Live Q&A] By CallRail Did you know that layering call analytics on top of your SEO strategy can help ensure brand resilience and drive ROI? Find out how when you join CallRail's live Q&A with Michael King of iPullRank on May 26 at 12 p.m. ET. Sign Me Up Ask an SEO, Careers & Education What Are The Habits & Routine of a Successful SEO Professional? By Mindy Weinstein A reader recently asked: For a successful professional SEO expert, what is the daily routine? Here are five daily habits for your routine. Read Now... News, YouTube YouTube Channels Can Change Their Name Without Affecting Their Google Account By Matt Southern It's now possible for YouTube creators to change the name of their channel without changing the name on their Google account. Read Now... News, SEO How Google Knows Which Content Belongs to the Same Author By Matt Southern Google's John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author. Read Now... YouTube 20 Confirmed Facts About YouTube's Algorithm By Matt Southern YouTube's algorithm has changed over the years to reward viewer satisfaction over total clicks and views. Here's what that means for marketers. Read Now... SEO Advanced Core Web Vitals: A Technical SEO Guide By Jamie Indigo Technical SEO professionals should be able to diagnose and provide solutions for a better user-centric experience. Here's what you need to know about improving CWV. Read Now... Webinar 3 Powerful Ways SEO User Intent Drives Higher Lead Quality Register Now... Digital Marketing Job of the Day Digital Marketing Instructor, New York Multiverse,   New York, NY, USA, Apply Now SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe...

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