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SEJ Today: A Comparison of Domain Authority Checkers for Link Building

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Tuesday, March 30, 2021

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Link Building, SEO

A Comparison of Domain Authority Checkers for Link Building

By Julie Joyce

Should domain authority checkers be a part of your SEO toolkit?

A couple of years ago, I wrote about Moz's Domain Authority and how it did not represent Google's PageRank.

No third-party metric does.

We still like metrics, though, because they give us a quick method of determining how good a site may be for our purposes (which is almost always link building, for me).

It's important to remember that domain authority must be viewed in conjunction with many other metrics.

Google's John Mueller advises site owners that mobile-friendliness is not the same as ready for mobile-first indexing.

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Careers & Education, LinkedIn

How to Optimize Your LinkedIn Profile for Digital Marketing Jobs

By Eli Schwartz

Learn tips and tricks to help land that digital marketing job through LinkedIn, where nearly every hiring manager and recruiter will check you out.

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Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success.

Digital Experience, News

Has COVID-19 Made Marketers More Creative?

By Rebekah Dunne

A recent survey of over 200 senior European marketers highlights the reasons behind a spike in creativity within in-house teams.

Digital Marketing Job of the Day

Sr. Product Manager

SquarePeg Hires,   New York, NY, USA,




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