Friday, February 19, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | |  | | | | Thursday, February 18, 2021 | | |  Paid Search By Susan Wenograd Google has made it official: Responsive Text Ads will now be the default ad type in Google Ads search campaigns. The ad format debuted in 2018. A Google spokesperson confirmed this update will not impact the way ads are served. Expanded text ads are still supported, and advertisers can still create them. The difference is the platform won't default to expanded text ads when an advertiser goes to create a new ad. Google encourages advertisers to use additional tools within the Ads setup to maximize the performance of RSAs. These include watching the "Ad strength" indicator, and continuing to utilize personalization features such as location and countdown customizers. Traditionally, text ads in Google were comprised of headlines and body copy. The advertiser would write them in the intended order. | | | | News, YouTube By Matt Southern | | YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers. | | | | Sponsored By ImpactHero As a content marketer, it's vital to understand not just how your content funnel is performing – but what you can do to improve it. ImpactHero breaks your content down by customer journey stage, giving you a deeper insight into your user flow and allowing you to review content performance by type or length. | | | | Marketing Analytics, Tools By Kayle Larkin | | GTM allows site owners to collect data without needing to rely on a developer for code or wait for the next app release. Here's how. | | | | | | Here's how to use the popular SWOT analysis in your SEO strategy to make sense of your strengths, weaknesses, opportunities and threats in search. | | | | Sponsored By SEOMonitor Struggling to create a pricing strategy that resonates with your agency business model? Find the sweet spot by analyzing cost, price, and perceived value. | | | | Paid Search By Ilya Cherepakhin | | Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively. | | | | Local Search, News, SEO By Roger Montti | | Google's John Mueller suggested content issues are important for small businesses to solve in a discussion of Wix versus WordPress for local SEO | | | | Facebook, News By Roger Montti | | Australian news organizations had their posts removed from Facebook in a retaliatory action that also affected unintended pages. | | | | News, YouTube By Matt Southern | | YouTube Shorts, a stories-like vertical video format that allows users to create clips of 15-seconds or less, is coming to the USA next month. | | | | News, SEO By Matt Southern | | Google's John Mueller says there's no inherent SEO benefit to adding an audio version of a text-based web page. | | | | | | | |
| | | | | | | Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it's published on site.
For invite-only access, get 3 friends to subscribe to SEJ Today. | | | | | | | | | |
|
0 Komentar untuk "SEJ Today: Responsive Search Ads Are Now Default Type for Google Ads"