Saturday, February 20, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | |  | | | | Friday, February 19, 2021 | | |  Local Search, Marketing Analytics By Marshall Nyman It's hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both channels and campaigns. Soft skills such as flexibility and the ability to pivot at the drop of a hat became a non-negotiable requirement. Hard KPIs, as a result, have had to shift as what customers expect from brands requires a heavy lift of development to execute. Curbside pickup, once a service targeted to busy individuals, is no longer a unique value add a brand offers but an expected health & safety protocol for all consumers. The same is true for contactless delivery. | | | | News, SEJ Network By Katie Gaisser | | The Marketing O'Clock team checks out Google Ads' updated lead form extension, gives the lowdown on Google's passage-based ranking going live, and more! | | | | Sponsored By ImpactHero As a content marketer, it's vital to understand not just how your content funnel is performing – but what you can do to improve it. ImpactHero breaks your content down by customer journey stage, giving you a deeper insight into your user flow and allowing you to review content performance by type or length. | | | | Digital Experience, Paid Search By Lee Wilson | | When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics. | | | | | | There are many reasons a site's search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis. | | | | Sponsored By CallRail Today's call tracking technology puts accurate marketing attribution within reach for even small businesses. In fact, call tracking has evolved into an essential foundation. How did we get here? And where will these innovative technologies be headed next? Read this report to find out. | | | | Link Building, News By Roger Montti | | Google's John Mueller discusses the mindset for achieving natural backlinks | | | | News, Tools By Rebekah Dunne | | Google specifies how they combat content fraud and vandalism, while celebrating the 20 million genuine submissions made every day. | | | | News, SEO By Roger Montti | | Google's John Mueller offered feedback on an indexing issue specific to changing to a domain that was previously parked. | | | | News, SEO By Matt Southern | | Google is hosting the first installment of a new event series, called Search Central Live, on February 24. | | | | News, YouTube By Matt Southern | | YouTube is giving creators a new set of tools that make it easy to compare the performance of multiple videos over a period of time. | | | | | | | |
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