Saturday, February 13, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | |  | | | | Friday, February 12, 2021 | | |  News, Tools By Rebekah Dunne With the rise of zero-click search and heightened consumer expectations around brand responsiveness, it's no surprise that the Business Messaging function is coming to the desktop. If you are not seeing Messages in your GMB desktop dashboard, you will be soon. GMB's resource on desktop Messaging has been updated to include: Important: By early March 2021, all businesses will have access to messaging on the web. Of course, with this new power comes great responsibility. See what's new with GMB Messaging, where do you opt in, and how can you make the most of its features without falling astray of Google's guidelines and expectations of brands that use it? | | | | News, SEJ Network By Katie Gaisser | | The Marketing O'Clock team discusses Microsoft Advertising's plan to switch over to Enhanced CPC, Google's 12 new manual penalty types, and more! | | | | Sponsored By CallRail Today's call tracking technology puts accurate marketing attribution within reach for even small businesses. In fact, call tracking has evolved into an essential foundation. How did we get here? And where will these innovative technologies be headed next? Read this report to find out. | | | | News, Pinterest By Rebekah Dunne | | Pinterest continues to build its audience and add features to help marketers connect with Pinners as monthly active use and revenue grow. | | | | | | The use of a subdomain or a subfolder has SEO, user experience, and other implications. Learn how to make the right choice. | | | | Careers & Education By Paxton Gray Build a productive relationship with your marketing agency and avoid getting burned when you follow these five insider tips. | | | | Paid Search By Frederick Vallaeys | | Here's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score. | | | | SEO, Tools By Brian Harnish | | Advanced Google search operators can deliver powerful insights to inform your content strategy, SEO audits, and more. Use this for quick reference. | | | | | | Google's Passage Ranking is now live in the U.S. Martin Splitt answers questions about the ranking factor and how it impacts SEO. | | | | Paid Search By Pauline Jakober | | Let's dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap. | | | | | | Need to find a source for an image? Find a list of image search engines here. | | | | | | | |
| | | | | | | Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it's published on site.
For invite-only access, get 3 friends to subscribe to SEJ Today. | | | | | | | | | |
|
0 Komentar untuk "SEJ Today: GMB Messaging for Desktop Now Rolling Out"