Friday, February 26, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | |  | | | | Thursday, February 25, 2021 | | |  Digital Experience, Paid Search By Miranda Miller If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook is your best bet. And in the debate between Microsoft Advertising and Google Ads, Google provides greater reach at a lower cost. These are among the key findings of a new study by Cambridge University MBA students and ad platform Adzooma. Participants analyzed how imagery, sentiment, and language impacted click-through rates (CTRs) on three top online ad platforms. The study also considered whether landing page quality had an impact on conversion rates, and revealed new CPC and CPM benchmarks for Facebook, Microsoft, and Google Ads. | | | | News, Snapchat By Matt Southern | | Snapchat is now reaching over 70% of 13 to 24 year olds in the world's most lucrative digital ad markets. | | | | Sponsored By ImpactHero As a content marketer, it's vital to understand not just how your content funnel is performing – but what you can do to improve it. ImpactHero breaks your content down by customer journey stage, giving you a deeper insight into your user flow and allowing you to review content performance by type or length. | | | | SEO, Shopify By Loren Baker | | Your SEO strategy can have a big impact on your ecommerce sales. Learn Shopify SEO best practices and troubleshooting tips here. | | | | | | Top news sites keep their content front and center with optimization strategies. Learn some of the best SEO practices and how to implement them. | | | | Sponsored By CallRail Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix. | | | | | | Russian Federal Antimonopoly Service (FAS) issued a warning to Yandex to cease favoring their own sites at the expense of competitors | | | | Paid Search By Kirk Williams | | Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads. | | | | Search Podcast By Brent Csutoras | | On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping […] | | | | Digital Experience, Enterprise SEO By Dan Taylor | | What is digital asset management and how does it serve enterprise SEO objectives? Explore how DAMs support smarter search strategy. | | | | Drupal, Joomla, News, SEO, WordPress By Roger Montti | | Real-world data is used to select which CMS is the Core Web Vitals Champion. WordPress versus Joomla, Drupal, Squarespace and Wix | | | | | | | |
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