Thursday, February 25, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | |  | | | | Wednesday, February 24, 2021 | | |  Digital Experience, Enterprise SEO By Dan Taylor Enterprise-level brands often have complex technology stacks with integrations beyond just the website and storefront, including connections to user databases, product management, business intelligence systems, and wider marketing systems to name just a few. While the complexity of these tech stacks involves more moving parts, they allow businesses to achieve enterprise-level scalability and consistency, too. It's commonplace for an enterprise tech stack to consist of a Content Management System (CMS), a Content Delivery Network (CDN), and a Digital Asset Management (DAM). In this column, we'll explore what a DAM is, how it is used, and why it matters to your enterprise SEO strategy. The difference between a CDN and a DAM is quite subtle, so let's start there. For some businesses, combining a CDN and a DAM isn't necessary, as optimizations like Cloudflare's Polish and Imperva's Smart Caching can provide the necessary levels of Front End Optimization (FEO) required. | | | | Search Podcast By Brent Csutoras | | On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping […] | | | | Sponsored By ImpactHero As a content marketer, it's vital to understand not just how your content funnel is performing – but what you can do to improve it. ImpactHero breaks your content down by customer journey stage, giving you a deeper insight into your user flow and allowing you to review content performance by type or length. | | | | Drupal, Joomla, News, SEO, WordPress By Roger Montti | | Real-world data is used to select which CMS is the Core Web Vitals Champion. WordPress versus Joomla, Drupal, Squarespace and Wix | | | | Local Search By John Lincoln | | Make sure you're taking advantage of these recently released Google My Business features and attributes to improve your local search presence. | | | | Sponsored By CallRail Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix. | | | | News, Tools By Rebekah Dunne | | Mozilla's latest release allows even stricter blocking of cookies. This is the latest move in its continued fight to protect user data. | | | | Paid Search By Aaron Levy | | PPC ads come in many shapes and sizes. Here's an overview of the major PPC ad formats available across Google Ads and Microsoft Ads. | | | | News, Twitter By Matt Southern | | A new report from Twitter lists 6 trends brands need to be ahead of in order to remain relevant to users in the years ahead. | | | | News, Snapchat By Matt Southern | | Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay. | | | | LinkedIn, News By Matt Southern | | LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and create more types of content. | | | | | | | |
| | | | | | | Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it's published on site.
For invite-only access, get 3 friends to subscribe to SEJ Today. | | | | | | | | | |
|
0 Komentar untuk "SEJ Today: Digital Asset Management: What Is It & Why It Matters in Enterprise SEO"