Wednesday, February 3, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | | | Tuesday, February 2, 2021 | | |  Marketing Analytics, SEO By Chuck Price As challenges and obstacles to reaching the top of the SERPs and staying there have continued to grow, competitor analysis has become more important than ever. Although Google webmaster guidelines haven't changed much over the years, the core algorithm certainly has. What's more, the evolution of that algorithm is happening at a much faster pace. The introduction of Knowledge Graph, Hummingbird, RankBrain, and BERT into the Google algorithm has made it much harder for SEO professionals to game the system. I expect it will take nothing short of an act of Congress for Google to release its algorithm to the public. | | | News, Tools By Matt Southern | | Google is updating the Discover report in Search Console to include data from the Chrome mobile browser. | | | Sponsored By Intellifluence Intellifluence makes it easy to collaborate with awesome brands. There are no fees and youkeep 100% of your earnings! | | | Careers & Education, Webinar By Brent Csutoras | | Build a productive relationship with your marketing agency and avoid getting burned when you follow these five insider tips. | | | International Search, Paid Search By Zeph Snapp | | Spanish PPC is as easy as translating your English campaign words to Spanish, right? It's not so simple. Get Hispanic PPC tips and insight here. | | | Sponsored By CallRail Want to prove the ROI of your PPC campaigns? Join CallRail's joint webinar with PPC Protect on Thursday, February 4 at 10:00 AM EST and learn how your agency can use automation to win big in 2021. | | | Ask an SEO By Tony Wright | | Concentrating on your competitor, and not your own site is a losing situation. Learn the smart strategy to use when competing with bigger websites. | | | News, Tools By Rebekah Dunne | | One year on from the COVID-19 outbreak, we take a look at popular search terms. From expected to bizarre, take a look. | | | News, SEO By Roger Montti | | Observations on the potential pitfalls of radical changes to site navigation and the benefits of a pyramid site structure | | | News, Tools By Rebekah Dunne | | Google Chrome Canary users have a new way to measure Core Web Vitals. Discover how to access the scores on your site and your competitors. | | | News, SEO By Matt Southern | | Google is surfacing more information about domains in search results, helping searchers learn about sources without conducting multiple queries. | | | | | | | | | Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it's published on site. For invite-only access, get 3 friends to subscribe to SEJ Today. | | | | | | |
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