Friday, December 18, 2020
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | |  | | | | Thursday, December 17, 2020 | | |  Content Marketing, SEO By Jeff Riddall A content marketing calendar is a must-have tool if you want to keep your campaigns organized for maximum efficiency, productivity, and performance. Maintaining an editorial calendar enables you to think more strategically about and better plan the content you will be creating. We all recognize the importance of taking the time to develop a proper content strategy and not just wingin' it, right? Adding data to the mix to inform what goes into the calendar and when will supercharge your efforts and help to ensure long term success. A content calendar can be created in a few different formats depending on the: | | | | Marketing Analytics, Paid Search By Sam Tomlinson | | Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can do that. | | | | Sponsored By Search Engine Journal Register now for SEJ eSummit happening on January 12-13, 2021 to learn actionable insights from top professionals in the industry. SEJ eSummit has keynotes, master classes, interactive sessions, and much more. | | | | Digital Advertising, Mobile Search By Brooke Osmundson | | These five optimizations enable you to take control and get the most out of your Google Universal App campaigns. | | | | News, WordPress By Roger Montti | | Redux Gutenberg Blocks Library & Framework, with over 1 million active users, patched a CSRF vulnerability | | | | Sponsored By SEOMonitor With these strategies, your independent agency can successfully compete with other industry players to win big brands and Fortune 500 clients. | | | | News, SEO By Matt Southern | | Paywall structured data markup doesn't need to be visible to users, but it does need to be visible to web crawlers, says Google's John Mueller. | | | | Careers & Education, SEO By Corey Morris | | The reasons why SEO doesn't work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here. | | | | Content Marketing, SEO By Greg Jarboe | | What is the "messy middle?" Find out what it is and how SEO professionals' better understanding of this can drive growth in 2021. | | | | | | It's your job to understand how to identify and solve disruptions and changes in user search behavior. Here's how trend analysis can help your SEO. | | | | News, SEO By Roger Montti | | Google is testing a search results page that allows users to click and view images from the web pages. Could impact click through rates. | | | | | | | | Digital Marketing Job of the Day WordPress Developer The Platta Law Firm, PLLC, New York, NY, USA,
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