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SEJ Today: Black Friday’s High Stakes Ad Environment in 2020

SEJTODAY

Wednesday, December 2, 2020

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Digital Advertising

Black Friday's High Stakes Ad Environment in 2020

By Susan Wenograd

2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.

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SEO, Tools

How Search Queries Trigger Structured Information Cards (Knowledge Panels)

By Bill Slawski

A recently granted patent describes how Google may use queries to trigger structured information cards and how those queries can evolve over time.

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The Ultimate Local SEO Solution by SEMrush

By SEMrush

Local SEO made easy. Manage listings and reviews. Spot local keyword opportunities your rivals are missing right on the map. Beat the competition.

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Content Marketing, Facebook

How to Use Your Content Marketing to Seed Your Lookalike Audiences

By Gary Henderson

Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.

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YouTube

7 Musts for a Successful YouTube Channel

By Brie E Anderson

A complete and well-optimized YouTube channel can do wonders for a brand's success. Here are seven often-overlooked tactics that can make a big difference.

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Search Visibility Then & Now: What's the Reliable Way to Measure Your SEO Efforts?

By SEOMonitor

With search visibility, agencies can connect their actions with their clients' business results. Learn how it can be a reliable performance metric for SEO campaigns.

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Ask an SEO, Link Building

Could You Offer People a Reward or Discounts to Gain Backlinks?

By Tony Wright

While exchanging money or goods for links may be appropriate in some cases, there are potential risks you need to know about. Learn more here.

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Tools

How to Find Anyone's Email Address in 60 Seconds or Less

By Jon Clark

Finding an influencer's email address can be a difficult and time-consuming task. Learn how to streamline the process with these tools and tips.

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Tools, Webinar

Get Better Reporting from SEMrush Data Studio Connector [Webinar]

By Loren Baker

Join our next webinar and learn how you can make the most of Google Data Studio to get advanced SEO insights and generate better reports.

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Upcoming Webinars

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LATEST EBOOKS

The Biggest PPC Trends of 2021, According to 32 Experts

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Google Web Story Strategies & SEO Best Practices

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Digital Marketing Jobs

SEO Marketing/Ecommerce Manager - Outdoor Apparel Line

Syndicatebleu,   New York, NY, USA,

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Freedom Financial: Senior Product Manager

Freedom Financial,   Belmont, CA, USA,

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Manager, Content Strategy

Useready,   Cranford, NJ, USA,

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Director - Digital Analytics & Personalization (Adobe)

TA Digital,   Chicago, IL, USA,

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Senior Marketing Specialist (Paid Search and Social)

CyberMark International,   Phoenix, AZ, USA,

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