Google revamping Google Business Profiles features, scrolling marquees in ads, AI in Ai and so much more...

By rahmat hidayat

Friday, October 23, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google AI Overviews is testing AI-generated summary snippets. Google Search does not support JPEG XL image format. Google Business Profiles is testing a completely revamped performance report section. Google is also rolling out, slowly, Google Business Home for Business Profiles. Google Ads is testing a scrolling marquee on some of the sponsored results within Google Search. Google Ads has added a new "Sourced videos" on/off toggle setting to the asset optimization section. Google updated its AdSense Video inventory restrictions policy to remove the placement requirement and the scroll-to-sticky requirements yesterday, October 22nd. Yes, the Google Universal Cart is live in the US. And I posted the weekly SEO video recap on zero sleep - have fun with that.

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Search News Buzz Video Recap: Google Search Chatter, PHP Exploit, AI SEO Worthwhile, Google Local, Google Ads, ChatGPT Ads & More
This week, yes, we saw even more Google search ranking volatility chatter but still no official core update. Google shared how to handle Google Search if you need to take down your site for the PHP exploit fix. There are three new...
Google AI Overview Citation Cards With AI-Generated Summary Snippets
Google seems to be testing or rolling out AI-generated summaries within AI Overviews citation cards. So the cards on the right (or bottom) of the AI Overviews within Google Search can now show AI summary snippets/descriptions.
JPEG XL Image Format Not Supported By Google Images & Google Discover
John Mueller at Google recently confirmed that Google Image Search and Google Discover don't yet support the JPEG XL image format. He said this on Bluesky recently, "FWIW if you're hoping to get images shown in Google Images & as previews in Discover, etc - JPEG-XL is currently not supported."
Google Business Profiles Tests New Advanced Performance Reports
Google is testing a completely revamped performance report section within Google Business Profiles that includes metrics on engagement, reviews, search trends, audience and more. It also includes top recommendations and a more broken-out reviews detail view.
Google Business Home - New Google Business Profiles Home
Google has launched a new "home" for Google Business Profiles named Google Business Home. It is a beta, but I just received an email with access to the new Google Business Home. Google wrote, this beta experience...
Google Universal Cart In Search Is Live, Yep
Last week, we reported that Google was launching its Universal Cart in the United States after demoing it at Google I/O in May. And yes, a few days after Google announced it, it was rolling out. I think most people started to see it show up in Google Search and Gemini starting on Friday and over the weekend.
Google AdSense Videos Placement & Sticky Requirements Removed
Google updated its AdSense Video inventory restrictions policy to remove the placement requirement and the scroll-to-sticky requirements yesterday, October 22nd. Google removed this line from the policy, "For In-stream or Accompanying Content placements that transition to a sticky placement, the video player must start in the main content and only transition as a user scrolls the video player off the page."
Google Ads Tests Scrolling Marquee Style For Ratings/Reviews & Underlines
Google Ads is testing a scrolling marquee on some of the sponsored results within Google Search. Google will load in the reviews/ratings, number of visits and a visit site link in one of these tests. In the other test, Google underlines the domain name in the ad snippet.
Google Ads Asset Optimization Sourced Videos On/Off Toggle
Google Ads has added a new "Sourced videos" on/off toggle setting to the asset optimization section. This uses Google AI to identify relevant videos from your approved sources and add them to your campaign automatically.
Google Umbrella in Bangalore
Here is a photo from the Google office in Bangalore of a Googler holding a white Google umbrella. That is all.

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