How your brand gets found by AI

Thursday, June 25, 2026

New innovations to help you show up, get seen, and drive growth in AI | View as a web page

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June 2026

Microsoft Advertising Insider

Hi there,

The agentic era is already here. As AI reshapes how people discover and choose brands, marketers are navigating a new challenge: staying visible and driving results across human, AI, and agent-driven experiences.

This month, we’re introducing new innovations to help you meet that challenge. From Microsoft Web IQ, a new AI-native search infrastructure that helps your brand get discovered and cited, to AI visibility insights in Microsoft Clarity that show how AI finds and evaluates your content, plus new workflows powered by Microsoft Advertising MCP. These updates are designed to help you understand how you show up, take action, and reach high-intent audiences with confidence.

See what's new for the AI economy

Our top picks for you

Search insights: Taking control in AI-powered search

As AI reshapes how consumers discover and evaluate brands, control has moved upstream. Today, 73% of marketers are prioritizing content optimized for AI-generated answers, signaling a shift in how visibility is earned. For marketers, this means focusing on what guides AI decisions: conversion signals, data quality, and clear guardrails that determine how your brand is represented. Get these right, and you can shape outcomes with greater confidence.

Learn how to steer your brand in AI search >

Product updates: New tools to optimize your product catalog and stay compliant

June updates bring new ways to manage your product catalog and ads with greater confidence. The new Product Explorer in Merchant Center gives you a unified view to quickly understand performance and identify opportunities across your catalog. Plus, updated disclaimer features help you surface required legal or promotional details without sacrificing high-performing ad copy, giving you more control over both compliance and creativity.

Check out our June product updates >

Success story: Lenovo sets the pace for AI-led search with a 106% increase in ROAS

Lenovo partnered with Assembly Global and Microsoft Advertising to rethink how AI-powered Search and Shopping campaigns work together. By adopting Performance Max, the team unlocked new demand, reached higher-intent audiences, and improved performance during key retail moments like Black Friday. The results: a 106% increase in ROAS, a 106% lift in revenue, and a 104% increase in conversion rate.

See how they drove peak performance >

Success story: JD Sports sees 747% click growth with an AI-driven strategy

Ahead of the 2025 Q4 shopping season, JD Sports partnered with Microsoft Advertising to strengthen the foundations for AI-driven growth. They restructured campaigns, improved data signals, and adopted Performance Max, broad match, and automated bidding. And the brand evolved from a keyword-led model to a more dynamic, intent-driven strategy with clicks increasing 747%, brand core conversion rate growing 99%, and top impression share growing 85%.

Follow their approach to growth >