Friday, December 19, 2025
Explore Image Animation, Conversion Delay, and success stories
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| Explore Image Animation, Conversion Delay, and success stories | View as webpage | | | | | | | | | | December 2025 | | Microsoft Advertising Insider | | Hi there, Last month, Copilot in Microsoft Advertising Platform got even smarter. Image Animation turns static images into dynamic video ads that capture attention, and Performance Comparison delivers instant, side-by-side insights so you can optimize faster. With people spending over 4 hours a day watching digital video, these updates help you create more engaging ads and act on performance quickly. Watch our on-demand webinar or read our blog to see what's new and how these features can help your business.
| | | | | | | | | | Search Insights: Start your Valentine's Day strategy early with these trends | | Now's the time to get ahead with Valentine's Day planning. Search interest for the holiday climbs in mid‑January and peaks the week before, and in the United States, 56% planned to celebrate in 2025, with average spend of $186 per person. Use Performance Max to capture early intent, Shopping Ads to meet purchase demand, and Audience Ads to reach experience‑seeking shoppers. | | | | | | | | | | Product Updates: How to stay efficient and better understand conversions | | Asset‑level editorial review gives you more flexibility by reviewing headlines, descriptions, and images individually, so ads keep running while you make changes. Plus, Conversion Delay insights show how long it typically takes users to convert after clicking, helping you measure performance accurately and optimize attribution. | | | | | | | | | | Success Story: How the British Red Cross turned compassion into impact with AI | | With support from Havas and Microsoft Advertising, the British Red Cross found the sweet spot, using smart targeting to turn intent into impact and compassion into conversions. The campaign delivered 24% lower cost per donor and 15% lower cost per click, so more budget could go to those who need it most. | | | | | | | | | | Looking to connect with someone 1:1 for assistance getting started with Microsoft Advertising? | | | | | | | | | | | Please do not reply to this email, which was sent from an unmonitored mailbox. Please contact Microsoft Advertising if you have any questions. | | | | | | | | | | | | | Copyright 2025 Microsoft Corporation. | | | | | | | | | |
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