This November, something significant happened in Brazil, and advertising was right at the centre of it. As you've seen through our recent member comms, COP30 has already been labelled the "COP of Truth," with global leaders recognising the crucial role our industry plays in cultural change, decarbonisation, and safeguarding information integrity. Expectations for creative industry leadership have shifted, and it's vital we understand what this means for our work going forward.
We're pleased to invite you to an important upcoming webinar: COP30 Reportback - A New Direction for the Ad Industry on Climate Change.
This session will bring together organisations and experts who have been directly involved in this turning point for the industry. You'll gain first-hand insights into how new international expectations and policy developments will shape agency, brand, and communications work in the years ahead, and what opportunities this creates for CAN members.
Who Should Attend?
• Marketers from any sector impacted by climate change or subject to environmental claims regulation.
• Agency teams working on briefs in affected sectors, including energy, automotive, insurance, coffee, chocolate, alcohol, or agriculture.
Speakers:
• Devin Bahceci, Climate Action Against Disinformation • Jake Dubbins, Conscious Advertising Network • Maria Correa, Creatives for Climate • Florencia Lujani, ACT Climate Labs • Shweta Narayan, Global Climate Health Alliance • Lucy Shea, Futerra • Jonathan Wise, Purpose Disruptors
This session is an opportunity to hear directly from those shaping the global conversation on advertising and climate, and to prepare your teams to lead within this new landscape.
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