| Welcome to The Conscious Advertising Network (CAN) newsletter for November 2025. Here's what we're covering in this month's newsletter:
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Welcoming our 200th member, Lowkey Films - A new report from mediasense and WFA exploring the future of media organisations, and The Digital Voice's 2026 Industry Events Calendar
- Catch CAN Co-Founder Harriet Kingaby on the Shaken Not Burned podcast
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A new online course from Impress on creating ethical media, and an upcoming webinar from the Ad Accessibility Network -
A look at ScrollAware, a new campaign tackling the Scroll Crisis -
An exclusive discount code for the upcoming Future of TV Advertising event from Adwanted -
Creatives for Climate's new resource, The Creative Integrity Playbook If you've got news related to CAN and our Guiding Principles, please do get in touch with us at hello@consciousadnetwork.org. #TogetherWeCAN
| | | CAN Co-Founder Jake Dubbins and CAN Head of Advocacy Alex Murray were on the ground in Belém during the first week of COP30, highlighting how advertising can and must play a vital role in improving the future of climate information integrity.
For the first time in COP history, information integrity was formally included on the UNFCCC Action Agenda. Two thematic days focused on Information Integrity at COP30 – November 12th and 13th. These days featured critical discussions highlighting the erosion of information integrity, which derails effective climate action, and highlighted solutions and concrete actions to tackle this issue.
The COP30 Presidency released the final texts of the Belém political package to close out the conference, including direct reference to both the "COP of Truth" as well as "Information Integrity." This is a significant moment for organisations who have been calling for information integrity to be covered at COP and marks a recognition of the need to protect the integrity of climate information on a global scale.
Alex hosted a panel as part of the UN Climate Action Agenda looking at Real Climate Action Through Accountability and Information Integrity, featuring voices from the World Benchmarking Alliance, C40 Cities, ACT Climate Labs, and the Global Wind Energy Council. Jake spoke at the Plan to Accelerate Solutions (PAS) Implementation Workshop focusing on the Promotion of Climate Information Integrity, as well as at a session looking at Information Integrity – Strengthening Media and Advertising for Climate Action.
Reflecting on his experience at COP30, Alex shared: "This week has demonstrated that governments, the private sector, non-governmental organisations, and multilateral institutions can work together to create plans to strengthen information integrity. Across this week we have heard from everyone from the COP Presidency to scientists, to mayors, businesses and frontline climate defenders that this is a critical issue for climate action. We are proud to have played our part in these initiatives and to ensure information integrity is a prominent issue at COP30 and going forward" | | | New CAN Blog Post
Every Campaign Can Do Good: How giffgaff's Up To Good Fund Shows the Way | | | CAN's Co-Founder Harriet Kingaby sat down with Georgina Bramall, Director of Marketing Strategy at giffgaff, to discuss the award-winning Up To Good Fund, which is a pioneering partnership between giffgaff, MG OMD and Ecologi that's transforming media investment into tangible climate and nature impact.
In the conversation, which you can find on our blog, Harriet and Georgina unpack how the Up To Good Fund is bringing sustainability into the heart of marketing by ensuring that every campaign does good for the planet.
Together, they explore: Georgina's message to the industry: "Imagine if every media plan gave a little back to nature – even 0.1% of spend. Collectively, that could unlock hundreds of millions for UK nature recovery. That's the kind of ripple effect we're aiming for." | | Welcoming Lowkey Films as our 200th Member!
We're thrilled to announce that Lowkey Films has become the 200th member of the Conscious Advertising Network (CAN)!
Lowkey is the creative production studio with a culture of integrity. They're dedicated to changing how our industry produces content by protecting brands, people and planet. They put authenticity at the heart of everything they do, supplying creative and sustainable production across commercials, social, branded content, photography, music and feature films.
"We're absolutely thrilled to be joining the Conscious Advertising Network. For us, real change happens through collective action and we've got strength in numbers at CAN. At a time when sustainability and inclusion are increasingly under threat from decision makers and politics, it's more important than ever for our industry to stand together and fight for a fairer, more inclusive & conscious future. Joining CAN feels like the perfect place for Lowkey to continue pushing for positive, lasting change in the work we make and how we make it, and we're looking forward to learning more ways to improve this within this great community." - Jamie Gamache (Co-Founder, Lowkey Films)
Advertising should inspire, innovate, and drive real results - but not at the expense of our rights and freedoms. By becoming a Supporter Member of CAN, Lowkey's contribution will be pivotal in creating an industry where advertising truly works for everyone. You can watch the full replay here | | | | New Report
The Future of the Media Organisation – mediasense and WFA | | | The media landscape is at tipping point, and brands can no longer rely on their size alone; digital disruption and AI are flattening the playing field, forcing a rethink of how media teams are built and measured. The new mediasense and WFA 'The Future of the Media Organisation' report surveyed 56 of the world's largest advertisers (who represent $52 billion in annual media spend) to understand the highlights, challenges and opportunities for advertisers moving forward through this new ecosystem. Only 25% of respondents felt they have the right resources and capabilities, a similar 26% feel they have the right technological infrastructure in place, and just 19% are confident enough to scale AI across their media investments. Here are some key themes discussed in the report: "Big multinationals can no longer rely on their size to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections," says Tom Ashby, Global Lead, Media Services at WFA. Download your copy of the full 'The Future of the Media Organisation' report now to explore the data, insights, and actionable recommendations that will help you future-proof your media strategy. | | | What we are listening to
Facts, feelings, and the fight for climate reality with the Conscious Advertising Network – Shaken Not Burned | | | In the latest episode of Shaken Not Burned, CAN Co-Founder Harriet Kingaby joins Felicia Jackson and Giulia Bottaro to explore the importance of both climate progress and information integrity. In the episode, Harriet and Felicia explore why climate misinformation isn't a communications issue or a social-media nuisance, but a systemic business risk that can destabilise economies, erode public trust, and undermine effective climate action. Harriet discusses: The episode also provides practical steps businesses can take from pre-bunking and inoculation to demanding supply-chain transparency in digital media, explaining why the human side of persuasion and how emotion, trust, and relatable stories work better than facts alone.
Shaken Not Burned is a podcast serving a cocktail of solutions for a sustainable future. Hosts Felicia Jackson and Giulia Bottaro explore key themes and challenges in sustainability, talking to inspirational changemakers who are actively making a difference. | | Survey: Climate Misinformation & Information Integrity
After COP30 put information integrity on the climate agenda, we're turning commitment into action. Following on from Harriet's episode on the Shaken Not Burned podcast, podcaster host Felicity Jackson is asking you to spend one hour to strengthen information integrity on climate.
Climate misinformation isn't just noise - it can distort policy, markets, and public trust. Together, we're collecting real-world insight on how misinformation is experienced and how people respond across media, workplaces, and communities.
If you work on climate or sustainability (as an individual or on behalf of an organisation), we'd really value your perspective. The survey is anonymous (unless you opt in for results/resources), takes about an hour, and will shape the final report and practical tools - from talking points, explainers and response playbooks, to help you respond effectively at work and at home.
The deadline for taking part is December 12th.
| | | | New Resource
Creating Ethical Media and Journalism Online Course – Impress | | | Last month, Impress hosted the Rebuilding Trust: Improving Information Ecosystems Webinar, where they unveiled their 'Creating Ethical Media and Journalism' online course in partnership with the University of Huddersfield and Innovate UK.
In an era of rampant misinformation online, journalists, content creators, and those with online influence bear a heightened duty to keep the information ecosystem truthful. This course equips you with the tools to rebuild audience trust and practice ethical, rights-respecting reporting.
What you'll gain: -
A personal ethical framework that guides everyday decisions and supports responsible public‑interest work, including privacy, free‑speech, and access‑to‑information rights. -
Practical skills for navigating defamation, privacy law, misinformation, and investigative reporting while applying ethical AI and social‑media best practices. -
Proven strategies to build credibility through bias management, transparent reporting, and compassionate coverage of trauma, mental health, and vulnerable communities. Participants in this course can receive a CPD-credited, recognised professional development qualification, from 40 hours of content (featuring contributions from leading industry voices from the BBC, The New York Times, NPR & Poynter Institute), delivered through videos, podcasts, and multimedia methods.
"With rising tide of inaccuracies and the poor practises of some plaguing our media and information space, there has never been a more important time for media organisations to take proactive steps to enact change," Impress Chief Executive Lexie Kirkconnell-Kawana said. | | | New Campaign
Scroll Aware Campaign | | | Did you know that the average 18-year-old is on track to spend 25 years of their life scrolling? Mental health, focus, and connection are in dramatic decline. The Scroll Crisis is real. People are overwhelmed, distracted, lonely and polarised. This is where ScrollAware comes in.
ScrollAware is a new not-for-profit foundation at the heart of this movement, backed by global brands and public figures. In Q1 2026, they'll be launching: - "Less Scroll. More Soul." - a people-powered global campaign movement
- A corporate kitemark - to spotlight & encourage a more responsible approach.
Gary Vee has proclaimed 'Unplugging' the consumer trend for 2026 and there's a rapidly growing 'digital balance' industry promoting phone-free experiences, nostalgia-products and 'safer tech' innovation.
ScrollAware would love to invite CAN members to find out more and join them in leading a cultural reset. A legacy project that promotes boundaries on an addiction economy. Crucially, not anti-tech or anti-phones but pro-people, presence and products that support real life. Stoking an analogue renaissance through positivity.
Reach out to Jess, the founder and CEO to find out more. At CAN we're excited to see where this goes. | | | Upcoming Webinar
Ad Accessibility Network Town Hall – ISBA | | | CAN Co-Founder Harriet Kingaby, and Andy Burrows, the CEO of Molly Rose Foundation (MRF), recently joined Jack Benjamin on the Media Leader Podcast to discuss children's safety online, and recent studies released by the MRF.
MRF showed in their research that harmful content related to suicidal ideation, eating disorders, and misogynistic content is far too commonly recommended to young people online. This content is often unintentionally supported by advertisers online, making the content monetised and even further supported.
During the podcast, Harriet and Andy explore important topics like transparency and trust in platform advertising supply chains, AI chatbots and child safety, and ad regulation in the platform economy. | | | New Resource
The Creative Integrity Playbook - Creatives for Climate | | | At COP30, Creatives for Climate launched The Creative Integrity Playbook, a first-of-its-kind action guide helping agencies and brands align their influence with climate science. Inside the Playbook you will find: -
Frontline Case Studies - pioneering agencies in the US, UK, Netherlands, and New Zealand demonstrating commercial viability. Alongside the Playbook, Creatives for Climate also launched The Ethical Agency Alliance Showreel, a best-in-class showcase proving that integrity fuels creativity, spotlighting the agencies leading the shift from selling to solving. | | | Upcoming Event
The Future of TV Advertising - Adwanted | | | On the 9th and 10th of December, Adwanted are hosting The Future of TV Advertising Global at Kings Place, London. Adwanted is offering CAN's network a 30% discount on all tickets using the code CAN30. Registration closes on December 5th.
These two days will be packed with visionary thinking from over 1000 global leaders across 30+ countries, where you will have the opportunity to network with broadcasters, ad agencies, brands, and more in a buzzing environment. This year, the focus homes in on how TV advertising is becoming rapidly competitive with ad-tech platforms, with exciting prospects for its upcoming growth.
"I love that everyone in the industry is here. It's a fantastic opportunity to network and catch up with people – and there's always some really thought provoking and stimulating content as well." Kate Waters, Director of Client Strategy and Commercial Marketing, ITV. Use code CAN30 for 30% off the price of your ticket. | | | New Resource
2026 Industry Events Calendar – The Digital Voice | | | The Industry Events Calendar 2026 from The Digital Voice is now live! Every year, the team at The Digital Voice, a CAN Supporter member, pulls together all the key global industry events of the year. The calendar has all the information you need, from event format and location to all the relevant links, ideal for planning for 2026.
You can download the calendar here for free by filling in a simple form - the calendar link gets sent immediately to your inbox. | | | Watch out for more news on all things CAN related via LinkedIn. For any other questions or concerns, or if you would like to know more about joining, please feel free to contact us at hello@consciousadnetwork.org.
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Thank you for your ongoing support, The Conscious Advertising Network | | | | |
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