Tuesday, November 25, 2025
Plus: Americans' Drink Preferences, Diet Health, Grocery Food Safety, Gallup Vault
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| The voice of the world in numbers | | | Nov. 25, 2025 | | | Welcome to Front Page, Gallup's indispensable intelligence distilled into five charts that give leaders the insights they need to make their most important decisions. | | As Americans gather around the table for Thanksgiving, food and drink take center stage. This week's trends offer a seasonal snapshot of how tastes are shifting. | | | | | | | 1. Going Cold Turkey on Alcohol? | | | | The Data: Just over half of U.S. adults now say they drink alcohol (54%), the lowest Gallup has recorded since first measuring alcohol use in 1939. This percentage is down from 62% in 2023 and 58% in 2024 and is one of only a handful of times in the trend that less than 60% have reported they drink alcohol. Health Context: The recent decline in self-reported drinking coincides with a sharp increase in recent years in Americans' belief that moderate drinking is bad for one's health, a finding that coincides with prominent health agency reports on the risks of drinking. Read More | | | 2. What Will Americans Toast With? | | | | The Data: Thirty percent of U.S. drinkers say they most often drink liquor, on par with wine (29%) and just behind beer (38%) in 2025. Liquor preference has risen by over 10 percentage points since 2018, closing a decades-long gap with wine. The Trend: While alcohol use has declined, beer remains the most preferred type of drink, as it has been in most years since 1992. However, beer is not the dominant favorite that it was in the 1990s, as the preference for liquor has grown. Read More | | | | | |
From the West Health-Gallup Center on Healthcare | Best and Worst States to Get Sick | | | | The Data: The West Health-Gallup Center on Healthcare's new study, State of the States 2025: Insights on Healthcare in America, ranks all 50 U.S. states and the District of Columbia (D.C.) based on Americans' self-reported experiences with healthcare in their communities. Iowa, Massachusetts and D.C. rank highest overall, while Alaska, Nevada and New Mexico are at the bottom. Rating Healthcare: Respondents were asked questions about key dimensions of the healthcare experience, reflecting cost, quality and access. Full Rankings | | | | | |
3. Food for Thought | | | | The Data: Eighty-four percent of U.S. adults rate their diet as either “very” (24%) or “somewhat” healthy (60%) in 2025, consistent with Gallup's long-term trend since 2001. Subgroup Differences: Perceptions of diet quality differ by education, income, gender and age. Ninety-one percent of higher-income Americans say their diet is at least somewhat healthy, compared with 73% of those in lower-income households. Diet quality ratings also rise with education, from 78% among those with a high school education or less to 90% among postgraduates. Women and adults aged 50 and older are more likely than men and younger adults to report healthier eating. Full Story | | | 4. Spoiled Trust in Grocery Safety | | | | The Data: Twenty-four percent of Americans are very confident that food in grocery stores is safe to eat, while 49% are somewhat confident and 7% are not confident at all. Overall confidence is similar to what it was in 2024 but down from 81% in 2019, with the biggest drop seen in the percentage who are very confident. Trust in Oversight: Ahead of the 2025 holiday season, barely half of Americans (53%) expressed a great deal or fair amount of confidence in the federal government to keep the food supply safe — the lowest in Gallup's trend. Confidence in government oversight held near 70% until 2019 but has dropped steadily since then. Full Story | | | 5. What Are You Grateful For? | | | | The Data: Just before Thanksgiving in 1946, a year after the end of World War II, 26% of Americans said they were most thankful that the war was over and the world was at peace. Another 4% cited gratitude for being out of military service (either themselves or a family member). Counting Blessings: Good health (25%) and being reunited with family (11%) followed closely. Five percent said they were thankful for having a job or for being alive, and 3% cited the recent Republican election victories. More Gallup Vaults | | | | | |
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