⛈️ ⚡️2026 Forecast → AI SEO Experts Will Lead, Not Follow. Become ONE now.

By rahmat hidayat

Thursday, November 6, 2025

​ Nov 5, 2025 This issue of the newsletter is sponsored by Olga Zarr's AI SEO Expert course whose presale just started and will end soon. ❌ AI SEO Expert = YOU? ↓ Hey there! I'm in build mode. The AI SEO Expert Course is in production — and for the next 5 days, you can join early at a huge discount. The presale is live until Nov 10. You'll get lifetime access for $750 (70 % off) and a seat at the table while I create the lessons, templates, and labs. Everything drops by Dec 22, 2025, or I'll refund you. If you've followed my audits and experiments, you know I never release fluff. This course is being built from real audits, data, and strategies I use daily. Secure your spot NOW! The presale ends: ​ Now, here's the SEO + AI you actually need from the last two weeks. —Olga SEO & AI News Digest - Oct 20 - Nov 5, 2025 Halloween‑period ranking volatility ​ Around 28 October, SEOs observed noticeable Google ranking swings. Barry Schwartz noted in his community roundup that chatter and third‑party tracking tools indicated a significant algorithm tweak around Halloween. Similar volatility was reported earlier between 15–17 October. Query groups launched in Search Console Insights ​Google's official Search Central blog introduced Query Groups, an AI‑powered feature that clusters similar search queries into "top," "trending up" and "trending down" groups. The cards show total clicks and list member queries, letting site owners quickly identify patterns. Search Console API bug in "notEquals" filter ​Another post explains that the Search Console API returns only excluded values when using notEquals or notContains filters for "search appearance," effectively making the filter unusable. Chrome Web Store crawler added ​Search Engine Roundtable notes that Google's documentation now lists a Google‑CWS user agent string (Mozilla/5.0 (compatible; Google‑CWS)) used for extension metadata crawling. Generative AI erodes clicks ​Danny Goodwin from Search Engine Land reports that a Seer Interactive study of 3 119 queries found Google's AI Overviews drop organic click‑through rates by 61 % and paid CTRs by 68.Organic CTR on queries with AI Overviews fell from 1.76 % to 0.61 %, while paid CTR slipped from 19.7 % to 6.34 % ​ ​AI Overviews drive research but not purchases ​Danny Goodwin again notes that BrightEdge's study shows AI Overviews appear mostly during the research phase of e‑commerce. Coverage peaked at 26 % in September then fell to 9 % in October; categories like grocery and home theater still have over 40 % coverage, while furniture has only 3 %. Traditional search still drives the sale. LLM traffic shrinks after early surge ​Kevin Indig of Search Engine Journal analysed B2B referral data and found that large‑language‑model (LLM) traffic grew 65.1 % since January but has dropped 42.6 % since July. Zero‑click share is nearly 100 % and traffic is concentrated on Reddit and Wikipedia. Brand mentions boost AI ranking ​Roger Montti at Search Engine Journal cites Ahrefs' Brand Radar data showing a strong correlation (r ≈ 0.67) between off‑page brand mentions and AI search visibility.Off‑page mentions – including citations without links and mentions on forums, review sites and YouTube transcripts – improve AI results. ​ Exclusive FREEBE for Newsletter Subscribers (SE Ranking) Get 1 month of SE Ranking free—full access to its insanely powerful SEO toolset. It's stacked, it's easy to use, and yes… you'll be seriously impressed. It's stacked, it's easy to use, and yes… you'll be seriously impressed. Quick Wins You Can Ship Today Verify all subdomains in Search Console → John Mueller advises verifying CDN or cloud‑hosted subdomains (for images/videos) via DNS in Search Console (searchengineland.com). ​Quick Win: List every domain and subdomain used to serve content or media and add them to Search Console today. Opt out of Smart Cropping if necessary → Merchant Center's new Smart Cropping may cut off vital product details (seroundtable.com). ​ Quick Win: Review your product listings; if cropping harms CTR or brand experience, contact Google to opt out at the account level. Monitor Discover for infinite scroll → Google is testing endless scroll in Discover (seroundtable.com). ​ Quick Win: Analyse engagement metrics for Discover traffic during tests and adjust headlines and featured images to maintain attention deeper in the feed. Case‑sensitive URL reminder → John Mueller reiterated that URL paths, filenames and query parameters are case‑sensitive, whereas domain names are not. Inconsistent casing can affect canonicalization and robots.txt handling, so he advised keeping URL cases consistent to avoid relying on Google to merge duplicates (seroundtable.com). SEO Tips for SEO Pros: Is Your Agency Actually Working? Nearly every client who hires me has already had a bad experience with an SEO agency. They usually come to me for one of two reasons: To clean up the mess left by a previous provider. To play detective and figure out whether their current SEO company is actually doing its job. And honestly? Many times I can tell in the first five minutes of looking at a website whether the SEO company is working or not. Other times, it's obvious as soon as I open a "monthly report" that looks like it was slapped together in 30 seconds. If the highlight of your agency's work is a colorful PDF with vague numbers and recycled text, that's not SEO—it's theater. I wrote this guide to give you a clear way to judge your SEO agency's work.I spent more than seven years inside SEO agencies, so trust me when I say—I've seen it all. New Videos from Me How I Run a Quick SEO Audit in 30 Minutes with SE Ranking In this video, I walk you through a real 30-minute SEO audit using the SE Ranking Website Audit tool. ​ SEO Competitor Analysis Explained (With Real Examples) + FREE Tool Access In this video, I show you my exact workflow for SEO competitive analysis using SE Ranking. This is the same process I use when I onboard a new client or start a consultation—before I even run a full SEO audit. ​ SEO Articles & Resources You Don't Want to Miss Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed (Ahrefs) We've Learned More About How to Appear in AI Answers (Rand Fishkin) GTIG AI Threat Tracker: Advances in Threat Actor Usage of AI Tools (Google Threat Intelligence) Does Your Website Need an LLMs.txt File? + How to Create One (Backlinko) Probability in AI Search: How Generative Engine Optimization Reshapes SEO (iPullRank) SEO IRL 2025 Slides – From SERPs to AI Search (by JC Chouinard) How to tell if you were impacted by the August 2025 spam update (Marie Haynes) How to use Google Trends to enhance your SEO strategy (SE Ranking Blog) Search isn't slowing down. The pros who understand AI search behavior, entity signals, and clean information architecture will set the pace next year. If that's the skill set you want, now's the moment. Presale for AI SEO Expert ends Nov 10 → Enroll for $750 (70% off)​ ​Full delivery by Dec 22, 2025—guaranteed or refund. See you next week, Olga P.S. Do you want me to share a specific article or resource in the newsletter? Interested in sponsoring this newsletter? Let me know by replying to this e-mail! ​ Olga Zarr Newsletter Creator ​​​ I'm Olga Zarr — an SEO consultant, trainer, and total search nerd. Over the years, I've helped hundreds of people (and plenty of businesses) untangle their SEO headaches, grow their traffic, and actually enjoy the process. I offer SEO consultations where we can dig into your site, your strategy, and your biggest search challenges — and leave you with a clear action plan. I've been featured in top industry publications, spoken at SEO conferences, and hold multiple SEO certifications — so you're in good hands. 📅 Want my eyes on your SEO? Book a consultation with me here and let's make your search results shine. Book SEO Consultation NOW ​ 66 W Flagler St., Suite 900, Miami, FL 33130 ​Unsubscribe · Preferences​

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