Quick Wins You Can Ship Today
Verify all subdomains in Search Console → John Mueller advises verifying CDN or cloud‑hosted subdomains (for images/videos) via DNS in Search Console (searchengineland.com).
Quick Win: List every domain and subdomain used to serve content or media and add them to Search Console today.
Opt out of Smart Cropping if necessary → Merchant Center's new Smart Cropping may cut off vital product details (seroundtable.com).
Quick Win: Review your product listings; if cropping harms CTR or brand experience, contact Google to opt out at the account level.
Monitor Discover for infinite scroll → Google is testing endless scroll in Discover (seroundtable.com).
Quick Win: Analyse engagement metrics for Discover traffic during tests and adjust headlines and featured images to maintain attention deeper in the feed.
Case‑sensitive URL reminder → John Mueller reiterated that URL paths, filenames and query parameters are case‑sensitive, whereas domain names are not. Inconsistent casing can affect canonicalization and robots.txt handling, so he advised keeping URL cases consistent to avoid relying on Google to merge duplicates (seroundtable.com).
SEO Tips for SEO Pros: Is Your Agency Actually Working?
Nearly every client who hires me has already had a bad experience with an SEO agency. They usually come to me for one of two reasons:
- To clean up the mess left by a previous provider.
- To play detective and figure out whether their current SEO company is actually doing its job.
And honestly? Many times I can tell in the first five minutes of looking at a website whether the SEO company is working or not.
Other times, it's obvious as soon as I open a "monthly report" that looks like it was slapped together in 30 seconds. If the highlight of your agency's work is a colorful PDF with vague numbers and recycled text, that's not SEO—it's theater.
I wrote this guide to give you a clear way to judge your SEO agency's work.I spent more than seven years inside SEO agencies, so trust me when I say—I've seen it all.
New Videos from Me
How I Run a Quick SEO Audit in 30 Minutes with SE Ranking
In this video, I walk you through a real 30-minute SEO audit using the SE Ranking Website Audit tool.
SEO Competitor Analysis Explained (With Real Examples) + FREE Tool Access
In this video, I show you my exact workflow for SEO competitive analysis using SE Ranking. This is the same process I use when I onboard a new client or start a consultation—before I even run a full SEO audit.
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