Your Commerce Matters Newsletter is Here - July Edition

By rahmat hidayat

Thursday, July 31, 2025

Commerce Matters

BUSINESS TIPS

Commerce Matters

Newsletter

Hello ,

As summer heats up, so does the SaaS and eCommerce landscape. While many are heading out on holiday, forward-thinking businesses are doubling down on strategy: refining subscription models, tightening up conversion flows, and exploring new revenue recovery tools. In a space where every renewal counts and customer expectations evolve fast, staying one step ahead is more critical than ever.

This month's newsletter is packed with resources to keep your growth engine running smoothly. Explore our new Revenue Recovery Toolkit, dive into the latest CRO benchmarks for H2 2024, and uncover market trends shaping cybersecurity and subscription success in 2025. You'll also find powerful product updates, data access tools, and expert-picked reads to help you optimize every stage of the customer journey.

Happy selling!

In the Spotlight

Revenue Recovery Tools for Subscriptions

Recover lost revenue from failed payments with 2Checkout's Revenue Recovery Tools. From account updater and smart retry logic to dunning and real-time insights, our tools help reduce churn and boost retention, delivering up to 20% revenue uplift. Learn more in our latest solution brief.

Read now

On the Blog this Month

Cybersecurity Market Stats for 2025

Cybersecurity is one of the fastest-growing areas in SaaS. But success depends on more than strong protection. It depends on how well your product fits into the way people buy, use, and pay for it. Discover these cybersecurity market stats for 2025 to learn how product delivery, flexible payments, and customer trust are redefining SaaS security success.

Unlocking Conversion Rate Optimization (CRO) Insights: The 2024 H2 Benchmarks

Wondering how your checkout experience stacks up in 2025? Our latest CRO Benchmark Report reveals which devices, regions, and industries convert best, plus what you can do to improve. Use these insights to fine-tune your funnel and drive more revenue.

The Subscription Economy Meets Cybersecurity: Simplifying Payments for Long-Term Growth

In today's convenience-driven economy, secure payments and data protection aren't optional—they're essential. With cyber threats targeting missed renewals and unused apps, cybersecurity is the foundation for customer trust and recurring revenue.

Recommended Picks

Competitive Pricing Strategy

Pricing isn't just about profit; it's about positioning. Want to outsmart your competitors and win more customers? Learn how to build a competitive pricing strategy that balances value, margins, and market demand.

Prisync.com

The 3 Layers of Customer Pain That Drive Buying Decisions

Are you addressing what your customers really need, or just the obvious? This CXL article breaks down the 3 layers of customer pain points (functional, emotional, deep-rooted) and shows how mastering them can elevate your messaging, UX, and offers to boost conversions.

CXL.com

Top 9 SaaS Growth Hacks to Use in 2025

Traditional marketing won't cut it in the SaaS world. This in-depth guide from MADX breaks down what growth marketing for SaaS really means, covering everything from funnel design and content strategy to retention loops and data-driven experimentation. If you're ready to go beyond vanity metrics and build sustainable, scalable growth, this is your playbook.

MADX.digital

2Checkout Product Labs

Headless Churn Prevention API

Our new API capability allows you to define churn prevention flows directly within your own customer portal. Subscribers can manage auto-renewal preferences while you retain the power to trigger personalized retention journeys outside our 2Checkout MyAccount. Benefits include improved revenue recovery and a better shopper experience. Read more about setting up a regular flow for Churn Prevention Campaigns or refer to the Churn Prevention Campaigns API documentation for full implementation details in REST, SOAP, or JSON.

Direct Access to Our Snowflake Data

You can now directly access your 2Checkout reporting data which we store and process in Snowflake. Access a mirrored version of your data into your own Snowflake instance, connect your favorite BI tool (Power BI, Tableau, Looker, Sigma, etc.), and start building dashboards with near real-time transactions, subscriptions, and customer data. You can use our data alone, or blend it with data you already pull from other sources to paint a complete picture of your business in numbers.

Google Pay

Increase the number of finished orders by offering shoppers a way to use their payment information in a more streamlined way. The Google Pay payment wallet is available on the Default and ConvertPlus shopping carts, as well as through the APIs.

PayPal Credit

Introducing PayPal Credit – Buy Now, Pay Over Time. Offer your customers more flexibility at checkout with PayPal Credit. It's a seamless way to spread out payments while you get paid in full upfront. Boost conversions and customer satisfaction in one easy step.