Your Commerce Matters Newsletter is Here

By rahmat hidayat

Wednesday, July 2, 2025

Commerce Matters

BUSINESS TIPS

Commerce Matters

Newsletter

Hello ,

The energy from CommerceNow 2025 is still buzzing! With powerful insights shared by global industry leaders, this year's edition inspired thousands of professionals. If you didn't catch it live, or want to revisit your favorite sessions, you can now access all the recordings on-demand and explore strategies to drive real growth in 2025 and beyond.

In this month's newsletter, we're shifting gears from the virtual stage to practical tactics. Discover how you can convert more users and grow your mobile business with in-app payments, explore an actionable guide on creating a B2B buyer journey map in 8 steps, and learn how negative churn can be a game-changer for SaaS companies.

Happy selling!

In the Spotlight

2Checkout for In-app Payments

Looking for more control over your app revenue and fewer app store fees? In this video, Michael Rottinger, Enterprise Account Executive at 2Checkout, shows you how to accept in-app payments – without relying on app stores. See how users can browse, pay with ApplePay via secure web checkout, and return to your app – while you keep more revenue.

Perfect for both new and scaling apps, this solution helps you convert more users and grow your mobile business.

Watch now

On the Blog this Month

Time to Migrate: Smooth Transition to a Stable eCommerce Provider

If you've noticed red flags – such as inconsistent service or financial instability – it may be time to consider migrating to a more reliable eCommerce solution. A smooth transition now can protect your business and pave the way for long-term success.

Negative Churn – Defy and Understand Its Importance for SaaS Success

Churn is often misunderstood, leading businesses to rely on myths rather than data-driven strategies. But what if churn wasn't just about minimizing losses, but about driving growth? Learn how negative churn can be a game-changer for SaaS companies.

Pause, Don't Cancel: How Subscription Pausing Boosts Retention

When customers hit a rough patch, they might consider canceling, but what if they could just take a break instead? Learn how offering the option to pause subscriptions not only helps reduce churn but also boosts customer retention and protects your revenue.

Recommended Picks

Creating a B2B Buyer Journey Map in 8 Steps

Want to guide prospects seamlessly from Awareness to Advocacy? This step-by-step guide reveals how to define personas, identify every touchpoint (from social posts to product demos), and align content with each stage - resulting in better conversions and lasting customer relationships.

Hubspot.com

Improving User Experience With Pop-Ups and Gamification

Struggling with abandoned carts? Discover how pop‑ups and gamification can transform the user journey - from scroll-based quizzes to exit-intent rewards. Learn expert tips on timing, personalization, and avoiding pop-up fatigue.

EcommerceNews.com

AI ARR vs. SaaS ARR: How to Define and Calculate

As AI becomes a core product feature, it's essential to distinguish AI ARR from your broader SaaS ARR. This guide explores how leading companies are reporting AI-specific revenue - and why it matters for GTM strategy, margin clarity, and investor alignment.

TheSaaSCFO.com

2Checkout Product Labs

Instant Tax Rate Export

A new endpoint is now built to enable vendors to retrieve the tax rates for their products. Instant Tax Rate Export allows vendors to extract the tax rate information for their products as a JSON.

Imported Subscriptions

Subscriptions imported into our Channel Manager with the next renewal price set during import now have the possibility to update the pricing options/quantity options during renewal.