How to avoid phishing & spoofing attacks

 Learn more about types of email attacks and secure your email and environment.
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Hey MailerSenders, 

Another month down and we're popping in with some things you might enjoy. Here's what we've got for you this month. 👇 

  1. Guide to securing your email and environment
  2. How to send survey emails (with examples + templates)

Guide to securing your email and environment

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We all know how important email cybersecurity is, but unless it's something you're actively engaged in, it's not always a top priority. 

Buuuut it should be.

Because phishing is the most common form of cyber crime and the average cost of a data breach comes in at over $4 million.

And while giant corporations and government organizations might be more attractive to cyber criminals, no business is safe. There's no discrimination when it comes to email-based attacks.


Types of email attacks

There's no denying it, these cyber criminals are creative when it comes to thinking up new ways to scam people. They're always evolving their tactics, but these are the main types of attacks you should be vigilant about.

  • Phishing, spear phishing and whaling: These involve sending a malicious email in order to trick people into supplying sensitive information such as login credentials or bank details
  • Malware and ransomware: Malicious software often sent by email that contains an infected attachment or URL 
  • Spoofing: Involves forging email headers to impersonate an individual or business. Think the John Podesta email breach during the Hilary Clinton campaign 
  • Business email compromise: The use of social engineering over email to convince the victim to do something (like transfer money)
  • Denial of service attacks: Yes, they happen to email too. Attackers bombard mail servers to cause disruption
  • Man-in-the-middle attack: Attackers intercept communication allowing them to obtain the contents and potentially modify it 
  • Account hijacking: When an account is hacked to send malicious emails or monitor activity

Fall victim to one of these attacks and you're looking at the possibility of financial loss, reputational damage, harm to your customers and fines, among others.


As the person managing email, what can you do?

On the technical side of things, to prevent attackers from abusing your email, you should always: 

  • Use proper email authentication and encryption 
  • Use a secure email gateway
  • Perform regular software updates
  • Always make sure that sensitive information (hello, API keys) is never publicly accessible

But you're probably well aware that this is only half the battle—human error is often the biggest risk. So it's also super important to promote awareness and implement company-wide policies:

  • Enforce strong password requirements and regular changes
  • Enable multi-factor authentication
  • Carry out email security training
  • Educate on digital footprint management and why it's crucial
  • Develop an official policy 

We go more in-depth about how to improve email security and prevent an attack in our guide—hit the button below to check it out.    

How to send survey emails (with examples + templates)

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Customer feedback is like gold. It's crucial for improving your customer experience, increasing brand loyalty, and guiding product development. 

One of the most effective ways to collect these insights is with survey emails

And they fit right into your transactional email flows, triggered by purchases, feature usage, customer support interactions, and more. 


Types of transactional survey emails

There are several types of survey emails, those most relevant for transactional emails include:

  • Net Promoter Score (NPS) survey
  • Customer Satisfaction (CSAT) survey
  • Customer Effort Score (CES) survey
  • Cart abandonment survey
  • Post-purchase survey
  • Market research survey
  • Post-event survey
  • Employee Net Promoter Score (eNPS) survey
  • Candidate experience survey


Survey emails work... but you've gotta get them right

Survey emails are a much more efficient and cost-effective way to collect that all-important customer feedback that really makes an impact on your business. But it's important to take the right approach to get maximum responses and thus, maximum benefit. 

You need to:

  1. Develop a strategy and define your objectives
  2. Target the right audience
  3. Keep surveys as short as possible
  4. Send at the right time
  5. Use clear and concise messaging
  6. Make sure you're following email accessibility guidelines
  7. Stay on brand

You can find more best practices, tips and full explanations of survey types (with examples and copy templates you can use) in our guide.  

Have a great day,

Content Writer

MailerSend

228 Park Avenue South

PMB 54955
New York, NY 10003

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