A paradigm shift is here

Wednesday, June 25, 2025

How conversational AI is changing advertising, and other valuable insights around today's consumer behavior. | View as webpage

June 2025

Microsoft Advertising Insider

Hi there,

Summer is here, along with some exciting updates around the future of AI in advertising. Read on to find out some easy steps to start—or keep—adopting generative AI into your own work.

See what's new >

Our top picks for you

Blog: Captivating and relevant: How conversational AI is changing advertising

Now the backbone of high-performing ad campaigns, AI is here to stay. Find out how generative AI-powered content, campaign optimization tools, and specialized agents can give you a competitive advantage.

Learn more ❯

Insights: Cracking the code on today's consumer behavior

Uncover the secrets of today's digital shoppers in our new playbook. Explore attention-grabbing advertising strategies—including how to engage audiences earlier, target them across multiple devices, and more. Plus, check out our webinar reviewing these insights and our research.

Get the playbook ❯

Customer Story: Samsung Electronics

See how Samsung used Copilot in Microsoft Advertising Platform to reduce their time spent on weekly campaign analysis by 30% to 40%, and how product ad placements within Microsoft Copilot drove huge gains for their business during peak holiday seasons.