🔥 Steal my 117-step FREE Google Discover SEO checklist—before your competitor does.

Friday, May 16, 2025

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May 16, 2025

This issue of the newsletter is sponsored by those amazing SEO tools: Ahrefs, SE Ranking, and Cora SEO Tool

Hi,

I'm attending Google I/O (in person!) next week so I will be brief with news today.

Expect some photos when I am in Mountain View... 😉

↓

Google Discover in 2025 (+ 117-Step Checklist)

I just hit publish on my deep-dive: Google Discover SEO in 2025.

In my new guide, I break down:
✅ what Google Discover is and why it matters
✅ SEO for Google Discover—technical, content, E-E-A-T, images, video
✅ step-by-step tactics on how to appear in Google Discover on mobile and the new desktop tests
✅ a free, ultra-detailed checklist (117+ checks) you can swipe today

Read the guide NOW

Or download the checklist.

AI Content Helper from Ahrefs [Sponsor]

Struggling to write content that ranks?

Ahrefs' AI Content Helper does the heavy lifting—detects search intent, shows you exactly what your competitors are doing, and tells you what your content is missing.

Top SEO & AI news

Google Debuts Generative AI Certification: Free Training, $99 Exam

Google launches a new Generative AI Leader certification aimed at non-technical professionals who want to master generative AI within the Google Cloud ecosystem.

All coursework and study materials are free, and you pay $99 only for the exam—so you can explore the content risk-free before deciding to earn the credential.

Spam Floods Google AI Overviews, Exposing a Major Quality Crisis

Danny Goodwin reports that SEOs and spammers are gaming Google's AI Overviews by:

Hallucinating or copying answers verbatim, even when they contradict Business Profile or Knowledge Graph data.
Citing self-written "best of" listicles to claim fake authority (e.g., "best SEO agency").
Repeating low-quality, AI-generated content that displaces original sources.

Despite Google's focus on E-E-A-T and recent anti-spam updates, the company has "no answer yet" for wrong phone numbers, manipulated rankings, or duplicated text.

Google Offsets Click-Position Bias

A DOJ exhibit confirms Google uses click data in search rankings but adjusts for position bias.

Higher-ranked results naturally get more clicks, so Google developed a system to avoid reinforcing that bias. This helps ensure clicks reflect quality—not just placement.

Exclusive FREEBE for Newsletter Subscribers

Get 1 month of SE Ranking free—full access to its insanely powerful SEO toolset.

It's stacked, it's easy to use, and yes… you'll be seriously impressed.

Coming next and announcements

→ My SEO Audit Mastery course will officially open (and will be finalized) in the second half of June. My newsletter subscribers can still get inside (just use the official landing page)
→ If you are interested in sponsoring my newsletter, feel free to reply to this e-mail. More information about my newsletter and stats are here.

That's all I have for you today!

See you in the next episode!

Best,

P.S. Do you want me to share a specific article or resource in the newsletter? Do you want me to give a shout-out to some SEO? Let me know by replying to this e-mail!

Quality Assurance (QA)

Every issue of this newsletter passes a strict quality and helpfulness inspection by my pigeon SEO assistant, Gerard. If you have feedback, Gerard and I are all ears (and feathers). Just hit reply!

(No pigeons were harmed during the making of this newsletter. Many treats were consumed.)

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