Struggling to keep up with Google's latest curveballs? CTR is tanking, AI Overviews are everywhere, and Reddit's gaming the systemβdive into the key u βΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝβΝΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒΒ
| This issue of the newsletter is sponsored by those amazing SEO tools: Ahrefs, SE Ranking, and Cora SEO Toolβ Hi, I'm attending Google I/O (in person!) next week so I will be brief with news today. Expect some photos when I am in Mountain View... π β Google Discover in 2025 (+ 117-Step Checklist) I just hit publish on my deep-dive: Google Discover SEO in 2025. In my new guide, I break down: β
what Google Discover is and why it matters β
SEO for Google Discoverβtechnical, content, E-E-A-T, images, video β
step-by-step tactics on how to appear in Google Discover on mobile and the new desktop tests β
a free, ultra-detailed checklist (117+ checks) you can swipe today Or download the checklist. | |
| AI Content Helper from Ahrefs [Sponsor] Struggling to write content that ranks? βAhrefs' AI Content Helper does the heavy liftingβdetects search intent, shows you exactly what your competitors are doing, and tells you what your content is missing. β | |
| Top SEO & AI news Google Debuts Generative AI Certification: Free Training, $99 Exam Google launches a new Generative AI Leader certification aimed at non-technical professionals who want to master generative AI within the Google Cloud ecosystem. All coursework and study materials are free, and you pay $99 only for the examβso you can explore the content risk-free before deciding to earn the credential. Spam Floods Google AI Overviews, Exposing a Major Quality Crisis βDanny Goodwin reports that SEOs and spammers are gaming Google's AI Overviews by: - Hallucinating or copying answers verbatim, even when they contradict Business Profile or Knowledge Graph data.
- Citing self-written "best of" listicles to claim fake authority (e.g., "best SEO agency").
- Repeating low-quality, AI-generated content that displaces original sources.
Despite Google's focus on E-E-A-T and recent anti-spam updates, the company has "no answer yet" for wrong phone numbers, manipulated rankings, or duplicated text. Google Offsets Click-Position Bias A DOJ exhibit confirms Google uses click data in search rankings but adjusts for position bias. Higher-ranked results naturally get more clicks, so Google developed a system to avoid reinforcing that bias. This helps ensure clicks reflect qualityβnot just placement. | |
| Exclusive FREEBE for Newsletter Subscribers Get 1 month of SE Ranking freeβfull access to its insanely powerful SEO toolset. It's stacked, it's easy to use, and yesβ¦ you'll be seriously impressed. | |
| Coming next and announcements β My SEO Audit Mastery course will officially open (and will be finalized) in the second half of June. My newsletter subscribers can still get inside (just use the official landing page) β If you are interested in sponsoring my newsletter, feel free to reply to this e-mail. More information about my newsletter and stats are here. | |
| That's all I have for you today! See you in the next episode! Best, P.S. Do you want me to share a specific article or resource in the newsletter? Do you want me to give a shout-out to some SEO? Let me know by replying to this e-mail! | |
| | | Quality Assurance (QA) Every issue of this newsletter passes a strict quality and helpfulness inspection by my pigeon SEO assistant, Gerard. If you have feedback, Gerard and I are all ears (and feathers). Just hit reply! (No pigeons were harmed during the making of this newsletter. Many treats were consumed.) |
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| 66 W Flagler St., Suite 900, Miami, FL 33130 βUnsubscribe Β· Preferencesβ It really makes me sad when people unsubscribe... π | |
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